Eden Park - Store Manager - Sandton City, Gauteng
AVI Limited

THE BRAND WITH THE PINK BOW TIE
At Eden Park, we blend the elegance of Parisian fashion with the authentic spirit of rugby. Founded in 1987 by international rugby players Franck Mesnel and Eric Blanc, the brand was born from a desire to push boundaries, fusing bold design with refined French-style craftmanship and creation. Instantly recognizable by our iconic pink bow tie logo, Eden Park, is more than a brand; it’s a symbol of creative confidence, attention to detail and timeless style.
With roots in sport and an eye for sophistication, Eden Park offers premium apparel for customers who appreciate high-quality authentic and contemporary fashion.
Lead with Prestige
Are you a dynamic Store Manager with a passion for premium retail brands? Do you thrive in an environment where attention to detail, excellence, and customer experience take centre stage? If so, we are looking for a visionary leader to head one of our exclusive stores.
As the Store Manager, you will inspire your team, elevate service standards, and drive sales success. This is more than just a management role—it’s an opportunity to craft an unparalleled shopping experience for a high-end brand.
Your Role
As a Store Manager, you will be responsible for delivering an exceptional customer journey while ensuring operational and sales excellence. You will lead a passionate team, uphold the highest standards, and guarantee that every aspect of the store reflects the luxury, sophistication, and prestige that define our brand.
Reporting to: Regional Manager
Team: Permanent & Flexi Staff within the store
Key Areas of Impact
Creating an Exceptional Customer Experience
- Cultivate a service-driven culture, ensuring customers receive a world-class experience
- Implement action plans based on mystery shopper feedback to continuously elevate service standards
- Build strong relationships with customers and maintain a loyal client base
- Provide in-store coaching and continuous training to refine sales and service skills
Inspiring and leading a high-performance team
- Recruit, mentor, and develop a high-calibre retail team that embodies our brand values
- Drive performance through structured Individual Performance Agreements (IPAs), one-on-one coaching, and meaningful feedback sessions
- Recognise and reward excellence while ensuring accountability with clear expectations
- Foster a positive and motivating work environment that encourages growth
Driving Sales and Operational Excellence
- Monitor daily sales performance and ensure every team member contributes to store targets
- Analyse the income statement and manage expenses to maximise profitability
- Maintain optimal stock levels in alignment with customer demand and store needs
- Ensure compliance with in-store controls, visual merchandising standards, and premium store presentation
- Use key retail disciplines to manage store operations efficiently
Achieving Business Targets
- Deliver on key metrics, including trading density, basket size, and salary-to-sales ratios
- Align team performance with brand goals, ensuring a seamless and luxurious shopping experience
What It Takes to Succeed:
Experience that set you up for success:
- Minimum of 5 years’ retail experience
- At least 12 – 18 months of management experience in a retail environment
- A deep understanding of the retail landscape, including brand positioning and customer engagement
- Previous experience in Luxury retails would be highly advantageous
Qualifications & Certifications that will contribute to your success:
- Matric / Grade 12 (essential)
- Tertiary Retail Qualification (advantageous)
Additional Requirements that will enhance your impact for success:
- Knowledge of Industrial Relations (IR) laws and ability to initiate enquiries
- Strong understanding of profit & loss statements and retail financials
- Experience in merchandising, stock control, and store administration
- Ability to recruit and build a team that represents a luxury retail brand
Why Join Us?
- Be a part of a premium, high-end retail brand with an excellent reputation
- Work customer-centric workplace
- Lead a team that shares your drive for greatness
- Grow inside an organisation that identifies and rewards high talent
Take The Next Step with Eden Park
Join our team and become part of a story where French flair meets rugby heritage. If you have the leadership, commercial acumen, and customer obsession to excel in a premium retail setting, we want to hear from you! Apply now and take your retail career to the next level.
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