Digital Media Planner

Overview

Job Description

Responsible for implementation, tracking, measurement and buying alignment of online marketing campaigns, on time and within budget - based on campaign strategy and KPI’s.

Responsibilities

• Ensure the effective operational management of all digital media campaigns in your portfolio.
• Effectively drive the campaign management deliverables, acting as a conduit between strategy, campaign management and creative agency’s production team.
• Be fully accountable and responsible for all digital implementation requirements.
  
  

By

Implementation plans

• Building implementation plans in line with the strategic requirements and KPI’s
• Continuously maintain and update implementation plans in line with client changes, creative changes and media optimisation changes. (Every time a plan amendment is made)
• Ensure digital media plans are aligned with the overarching lay-downs / flow plans or live planning tool (Media tool / other)
• Immediately flag discrepancies, wherever these may rise – creative, budget, timing KPI’s etc.
• Plan and load bookings using Publicis Starscape tool (training will be provided)
  
  

Campaign Management and AdOps Alignment

• Briefing implementation plans into PowerHub tool to execute the plans in real time (training will be provided).
• Daily monitoring the performance and track spend of the digital media campaigns to ensure that the campaign management teams do not over or underspend.
• Instruct implementation changes into the campaign management team, where and when required, to ensure adaptability to client needs and campaign optimisation in alignment with the strategic direction.
• Manage proof of flighting with campaign management – include the delivery of screenshots (proof of fighting) to client, copying all relevant parties within 24 hours of going live
• Suggest optimisation for better campaign performance to the team to ensure campaigns performs against agreed objectives
• Continuously strive to increase ROI on a campaign by campaign basis and maximise campaign performance
  
  

Tracking, Tagging & Taxonomy

• Ensure that tracking tags are requested timeously to ensure that the go-live date is not compromised
• Ensure QA testing happens on all campaigns
• Ensure taxonomy is implemented correctly and in line with the brand requirements
• Ensure the correct tagging is implemented
  
  

Creative Agency Alignment

• Send chase lists to the creative agencies in line with the implementation plans
• Chase the creative agencies for the delivery of creative elements for campaign management execution
• Flagging creative delays with client that affect go-live or pacing
• Ensure creative agencies are delivering best-practice creative, on time and on brief
• Pre-check all the received assets from the client/creative agency/digital agency, and communicate any irregularities or errors to the planner and strategist within 4 hours of receiving the assets
  
  

Strategy Alignment

• Align on strategy requirements and deliverables before building implementation plans
• Provide regular feedback to strategists on the ongoing performance of the campaign, in alignment with the strategy.
  
  

Post & Interim Campaign Reports

• Drive the delivery of interim and post campaign reports
• Ensure the data accuracy of reports
• Ensure correct formatting of the reports
• Ensure benchmark and all required information is included in the reports
  
  

Buying & Billing Alignment

• Collate all invoices
• Check flow-plan actualisation
• Send billing pack and revised CE’s to byer
  
  

Other Reporting

• Weekly spend tracking
• Weekly creative delivery tracker
• Weekly - Optimisation report
• Recommendations for improvement
• Key insights into the campaigns performance
• Optimisation recommendations
• Regional requests
• Input into close-out reports
  
  

Qualifications

Experienced cross-platform campaign management and implementation planning.

Ability with speed and accuracy.