Regional Marketing Manager (Cape Town/JHB)

A leading broadcasting and media organisation is seeking a Regional Marketing Manager to join their dynamic team in either Cape Town or Johannesburg. This pivotal role offers you the opportunity to shape and execute marketing strategies that drive both audience growth and revenue across multiple regional stations and digital news platforms. You will be at the forefront of brand consistency, campaign innovation, and cross-functional collaboration, working closely with internal teams and external agencies to deliver impactful results. The organisation values flexibility, professional development, and a supportive culture where your expertise in multi-channel campaigns, digital media, and stakeholder engagement will be highly valued. If you are passionate about making a tangible impact in the media industry while enjoying flexible working opportunities and a commitment to diversity and inclusion, this is the perfect next step for your career.

• Play a key role in developing and implementing marketing strategies that directly influence audience reach and commercial success across regional broadcast platforms.
• Lead a talented team of marketing professionals, fostering skills development, mentorship, and a collaborative approach to high-performance delivery.
• Enjoy a workplace that champions flexible working opportunities, ongoing training, and an inclusive environment where your contributions are recognised and celebrated.

What you'll do:

As Regional Marketing Manager, you will play an instrumental role in shaping the public perception of multiple broadcast brands while driving measurable business outcomes. Your day-to-day activities will involve crafting strategic marketing plans tailored to each region's unique audience profile; orchestrating complex campaigns across various channels; collaborating with internal teams such as sales, programming, digital content creators; liaising with external agencies; analysing campaign data for reporting purposes; managing budgets; mentoring your team; supporting live events; and championing best practices in brand management. Success in this position requires not only technical proficiency but also exceptional interpersonal skills-enabling you to build consensus among stakeholders while maintaining focus on organisational goals. Your ability to balance immediate tactical needs with long-term strategic vision will ensure continued growth for both the brands under your care and your own professional journey.

• Develop comprehensive annual marketing plans for each regional station and digital news platform, ensuring alignment with audience growth and revenue objectives.
• Plan, brief, execute, and oversee multi-channel campaigns across digital, on-air, event, and social media platforms to maximise reach and engagement.
• Ensure brand consistency by aligning all creative elements with corporate identity guidelines while resonating with diverse target audiences.
• Collaborate closely with sales, programming, digital content teams, and other stakeholders to ensure seamless integration of marketing priorities.
• Manage relationships with creative agencies, media vendors, and promotional partners to guarantee timely delivery of campaign assets within budget constraints.
• Generate detailed post-campaign reports using analytics tools to derive actionable insights for continuous improvement of future initiatives.
• Lead budgeting processes for the regional marketing team by monitoring expenditure forecasts, approving spend, and driving financial efficiency in support of business targets.
• Mentor, develop, and motivate a team of marketing specialists by managing performance reviews, promoting skills development programmes, and implementing succession planning initiatives.
• Support integrated brand activations and events by ensuring effective campaign integration from concept through execution.
• Champion a culture of high performance, diversity, collaboration, and open communication within the marketing function.

What you bring:

To excel as Regional Marketing Manager you will bring substantial hands-on experience from previous roles where you have successfully managed end-to-end campaigns across multiple channels-digital included-while guiding small teams towards shared objectives. Your background should reflect deep familiarity with both traditional broadcast media operations as well as emerging trends in digital content distribution. You are adept at interpreting analytics data into actionable insights that inform future strategy adjustments. Your communication style is considerate yet persuasive-capable of building rapport with colleagues at all levels as well as external partners. Financial stewardship comes naturally to you: you understand how to allocate resources efficiently while delivering maximum value on every project. Above all else you are committed to fostering an inclusive team culture where everyone feels empowered to contribute their best work.

• Bachelor's degree in marketing, communications or business management is required; an Honours degree or postgraduate diploma in digital marketing or media buying would be advantageous.
• At least 5-8 years' experience in a marketing role with proven track record executing successful multi-channel campaigns-including 2-3 years in a supervisory capacity overseeing teams or projects.
• Demonstrated expertise in campaign planning, brand management principles, stakeholder engagement techniques, and agency/vendor relationship management.
• Comprehensive understanding of the media landscape-particularly within broadcasting-and familiarity with analytics tools such as RAMS for audience measurement.
• Advanced knowledge of digital platforms including content planning strategies and paid media execution across web/social/mobile environments.
• Proficiency in tracking campaign performance metrics; generating insightful reports; optimising tactics based on data-driven recommendations; strong copywriting abilities are essential.
• Exceptional project management skills demonstrated through effective timeline management, resource allocation decisions, deliverable tracking systems (e.g., Microsoft Office Suite), and cross-team coordination efforts.
• Sound financial acumen evidenced by experience leading budgeting processes for marketing functions-monitoring spend against forecasts while identifying opportunities for cost efficiencies without compromising quality.
• Excellent verbal/written communication skills adaptable to diverse audiences-from internal teams to senior leadership presentations-and capable of producing clear briefs/reports/presentations as needed.
• A collaborative mindset that thrives in environments valuing diversity/inclusion; commitment to nurturing talent through mentorship/skills development initiatives.