Retention Specialist

Being a part of the Hollywoodbets Purple Team is an opportunity to become a part of one of South Africa’s biggest success stories. From humble beginnings in Durban, Hollywoodbets has grown into a powerhouse brand operating across Africa and the United Kingdom. And that’s just the beginning. Our talented Team is on a mission to increase our global footprint, ready to take on any challenge because at Hollywoodbets, not even the sky is the limit. Join our Team and let’s reach for the stars.

We have an amazing opportunity for a Retention Specialist to be based in Umhlanga, Durban. Do you think you have what it takes to be our newest Purple Star?

The successful candidate will be responsible for managing SMS and Email campaigns tailored to both active and dormant users, ensuring timely and relevant communication. Crafts compelling email campaigns designed to engage with different segments of the audience. Creates and sends out push notifications to users, tailored to deliver targeted messages. The ideal candidate will also update content on client-facing websites using back-office tools. The Retention Specialist will also be responsible for reporting and analysis of campaign performance as well as retention strategy for customer engagement.

With Hollywoodbets You Will

Innovate and create as part of a like-minded, authentic Team eager to achieve goals.

Embrace challenges and the thrill of working in a vibrant and fast-paced industry.

Grow with our development plans and culture that allows you to further your career.

You Bring

• 6 Months/ 1 Year in a Digital Marketing Environment
• Email/ SMS/ Push Notification Messaging
• Project Management
  
  

A Bonus To Have

• Prior experience in Online iGaming and sports betting
• Diploma/Degree in Digital Marketing or relevant field
  
  

What You’ll Do For The Brand

• Research, evaluate, segment, and generate list selections for targeted and mass mailings from the Gaming system.
• Identifies and segments active users based on behaviour, preferences, and demographics.
• Assist in driving the direct marketing strategy across SMS, email, and other digital marketing platforms.
• Set up, test, execute, and report on marketing campaigns and promotions.
• Manage timelines and schedules for communications.
• Conduct competitor analysis of marketing campaigns and websites.
• Update content on client-facing websites using back-office tools.
• Create, configure, and test promotions and campaigns.
• Report on campaign performance.
• Draft Customer Journeys and implement them in our CRM system, reporting on performance.
• Focuses on winning back dormant users by offering personalised incentives or promotions.
• Personalised messaging and incentives to encourage dormant users to return to Hollywoodbets.
• Designs and implements targeted campaigns to re-engage dormant users.
• Develops targeted retention strategies with senior support for each segment to maximise engagement and loyalty.
• Creates compelling content for emails, SMS messages and push notifications targeted at active users.
• Persuasive content for reactivation emails, SMS messages and push notifications.
• Ensures messaging aligns with the interests and preferences of the active user segments.
• Persuasive content for reactivation emails, SMS messages and push notifications.
• Executes and monitors retention campaigns across various channels (email, SMS and push notifications).
• Optimises campaign performance based on data analysis and A/B testing.
  
  

What You’ll Bring To The Team

• Strong verbal and written skills
• Interprets organizational strategy and translate this into tactical action plans
• Follow process in order to ensure high quality output
• Approaches own work with dedication and high sense of responsibility
• Consistently delivers required business results and meet deadlines
• Attuned to the needs of the market and developments
• High attention to detail
• Good communication skills
  
  

So, are you ready to level up, learn, and perform at your best? Apply now!

Please be advised that should you not be contacted within 30 days, kindly consider your application to be unsuccessful.