SEO Lead

As SEO Team Lead, you’ll be responsible for driving strategic direction, executional excellence, and measurable outcomes across all areas of organic search. You’ll guide a small team of SEO specialists while also rolling up your sleeves to deliver best-in-class technical, on-page, and off-page SEO solutions that align with client objectives and broader performance marketing goals.

You’ll play a key role in integrating SEO within the digital ecosystem - working closely with UX, content, analytics, CRO, and media teams to ensure search efforts are insight-led, impactful, and future-fit. With a firm grasp on algorithm updates, EEAT principles, and search trends, you’ll shape the roadmap and steer the team toward consistent growth and innovation.

This is a hands-on leadership role at the centre of evolving our SEO capability and product offering. You’ll take ownership of the quality, consistency, and performance of all SEO outputs - ensuring delivery is grounded in strategic insight and aligned to measurable outcomes. If you’re motivated by building and optimising a capability that delivers real client value, this role gives you both the autonomy and influence to do so.

Key Responsibilities

SEO Strategy & Execution

• Define and drive the SEO strategy across clients, ensuring it aligns with business objectives and broader marketing goals.

• Lead the planning and delivery of on-page, technical, and off-page SEO initiatives, ensuring best practice implementation.

• Identify and prioritise high-impact opportunities through keyword research, competitor analysis, and performance data.

• Oversee technical SEO audits and provide actionable solutions to address crawl, indexation, site performance, and structural issues.

• Guide content optimisation efforts, ensuring assets are aligned with EEAT principles and tailored to user intent.

Performance Leadership

• Set KPIs, benchmarks, and performance targets across SEO accounts, driving a culture of continuous improvement.

• Own SEO reporting outputs, ensuring they provide clear, business-relevant insights for clients and internal stakeholders.

• Leverage tools such as GA4, GSC, SEMrush, and other platforms to assess impact, surface insights, and shape strategy.

• Continuously evolve our SEO product offering by identifying capability gaps, testing new tools and approaches, and embedding scalable best practices.

• Stay ahead of industry changes and algorithm updates, proactively identifying risks and opportunities for clients.

Team Development & Collaboration

• Mentor and support junior SEO specialists, ensuring quality of work, technical growth, and alignment to standards.

• Drive consistency in outputs through process refinement, documentation, and knowledge sharing.

• Collaborate with cross-functional teams (content, UX, CRO, media, dev) to integrate SEO effectively across digital initiatives.

• Present recommendations, roadmaps, and performance updates to clients and internal teams with clarity and confidence.

What We’re Looking For

Experience & Skills

• Bachelor’s degree in Marketing, Digital Media, or a related field (or equivalent practical experience)

• 6+ years of hands-on SEO experience (with mandatory agency-side experience), with proven success across technical, on-page, and off-page SEO.

• Strong understanding of Google’s ranking algorithms, EEAT principles, and current SEO best practices.

• Demonstrated experience leading SEO strategy and delivery across multiple clients or business units.

• Proficient with key SEO platforms including GA4, GSC, SEMrush, Ahrefs, and Screaming Frog, with working knowledge of HTML, CSS, and JavaScript

• Experience managing or mentoring junior team members, with a focus on quality, consistency, and capability building.

• Strong communication and presentation skills, with the ability to convey SEO insights and strategic recommendations to non-technical audiences.

• Experience in telecommunications, financial services, or similarly competitive verticals is advantageous.