Social Media Manager - Cape Town

A vacancy exists for a Social Media Manager within the Kazang - Micro Merchant Division, in Cape Town, South Africa

Are you ready to shape how our customers experience innovative fintech brands online? At Kazang and EasyPay Voucher, we don’t just post - we connect, engage, and grow communities. We’re looking for a bold and creative Social Media manager to lead the charge of telling our story across multiple platforms. If you live and breathe social media, have a keen eye for trends, and are excited about building digital brand love - then this is your moment to make an impact.

Join our team as a social media manager who will play a key role in shaping the Kazang and EasyPay Voucher brand online. We are looking for someone who is ready to take charge of all things social media and develop and implement strategic and creative strategies that resonate with our customers and deliver results.You will work closely with multiple teams in creating campaign content and the monthly content calendar.

Key Responsibilities include, but are not limited to:

• Kazang and EasyPay Voucher Account Management: Oversee different brands in the micro-merchant division, directly managing relationships and ensuring social media aligns with the brand goals. Implement and monitor our dynamic social media strategy that aligns with our brand goals and boosts engagement across all channels.
• Content Creation: Conceptualise content to meet the needs of our different brands across Facebook, Instagram, X, LinkedIn and TikTok
• Copywriting: Write engaging social media copy that connects with audiences and boosts brand presence.
• Design and Production: Manage the design and production of social media content - working closely with the design team and if you have design skills or canva skills you can jump in and help.
• Content Organisation/ Planning: Manage and organise content and strategies using different documents, tools.
• Content Strategy: Develop and execute monthly content plans for brands, maintaining a strategic and consistent approach across Facebook, Instagram, X, LinkedIn and TikTok.
• Scheduling and Management: Schedule and publish content on platforms like Facebook and Instagram. Track performance, analyse data, and refine strategies for better results.
• Community Management: Respond to messages and comments on social media, fostering a positive community and enhancing audience interactions.
• Reporting: Prepare and deliver detailed reports on social media performance, offering insights and recommendations based on data.
• Teamwork: Collaborate with teams, sharing ideas for improvement and staying updated on industry trends. Supporting ad hoc marketing related tasks.
• Manage Comms to our vendor database: SMS, push notifications and till slip messaging.
• Stay up-to-date with industry trends: Keep abreast of the latest social media trends, algorithms, and best practices.

In order to be considered for this position, the following requirements must be met:

• Bachelor’s degree in Marketing, Communications or related field.
• Minimum of 2 years experience in social media management
• Proven experience in social media management
• Demonstrated ability to develop and execute successful social media strategies that increase engagement and brand awareness.
• Comprehensive knowledge and strong understanding of all major social media platforms, their best practices, and analytical tools.
• Excellent written and verbal communication skills
• Creative and innovative mindset
• Strong problem-solving skills
• Ability to work independently and as part of the team
• Familiarity with social media tools
• Canva Skills are favourable