Sponsorships Specialist
FirstRand
Date: 12 hours ago
City: Johannesburg, Gauteng
Contract type: Full time

Job Description
To drive sponsorship alignment in the execution and delivery of projects according to set marketing objectives and strategies
- Support the development of strategies and campaigns for RMB’s sponsorship portfolio
- Engage with agencies, suppliers, and business stakeholders to develop activation plans and creative assets for sponsorship portfolio activities
- Manage social media and internal communications for sponsorship campaigns in collaboration with media agency and communications teams respectively
- Develop and contribute to calendar planning for effective and efficient sponsorship marketing activity throughout the year
- Create and contribute to campaign reports, demonstrating return on investment for sponsorship activity for internal and external stakeholders
- Own and manage digital nurture strategy and execution for sponsorship opt-in database
- Ensure sponsorship web pages and related digital assets are maintained on RMB channels
- Work with rights holders to effectively leverage sponsorship rights and look for other opportunities to get additional value from partners
- Contribute to the development of larger overall marketing sponsorship budget
- Develop the budget for the next financial year for area of responsibility taking all operational plans into consideration
- Research and design a longer term financial resource requirement plan for the area of responsibility
- Present the business case to motivate for financial resources
- Analyse and develop implementation plans against the forecasted financial budget
- Develop tactical budget for area of responsibility that minimise expenditure and manage costs
- Control the budget for area including the authorisation of expenditures and implementation of financial regulations.
- Build relationships within RMB and sponsorship property partners that allow for the managing of expectations; the sharing of knowledge and diverse insights; and the creation of buy-in
- Engage in cross-functional relationships to obtain and to provide work support
- Contribute to sustaining a competitive edge through external networking, benchmarking and representation on related forums
- Stays abreast of sponsorship landscape, competitor activity, and best practice
- Apply a customer-centric approach that focuses on creating a positive experience for the customer by maximizing service and/or product offerings and building relationships
- Work together with events team to support client experience activities at sponsorship events
- Ensure that the customer is at the centre of the business philosophy, operations and ideas.
- Provide input into, and implement, corporate governance, compliance, integrity and ethics policies in are of accountability to identify and manage risk exposure
- Stays abreast of relevant industry risk management best practices and legislative amendments and suggests ways to leverage these to ensure continuous improvement
- Creates risk awareness and manages audit findings
- Participate in Group risk forums where required and cascades relevant information through team
- Brainstorm, identify, implement and drive innovative best practice ideas within the organisation to ensure increased efficiencies
- Create and participate in specialist communities of practice and represents the organisation at Group and industry level to share best practice insights and solutions
- Drive strategic projects, change management and platform integration across operations
- Leverage Group capability to exploit opportunities
- Ensure and encourage adherence to an operational framework of policies and procedures
- Execute defined business strategy by translating it into the business operations
- Communicate policy modification, objective achievement progress and critical success factors to impacted stakeholders
- Ensure the development and implementation of multiple practices in alignment with operational policy and procedural frameworks
- Identify interconnected problems, determine its impact and use to develop best fit alternatives; driving best practice solutions
- Be aware of, and responsive to local conditions
- Influence the development of appropriate organisational structures, capacity and delivery systems. Identify development needs and select effective solutions to address personal development gaps to facilitate self improvement
- Develop and implement a personal development plan
- Demonstrate a commitment to continuous personal improvement as a life-long learner and encourage the same in others
- Share information and empower others to act
- Acts as a role model for continuous professional development in area of expertise
- Lead a development culture where information regarding successes, issues, trends and ideas are actively shared
- Build and sustain collaborative working relationships with relevant peers and stakeholders to achieve productivity synergies
- Lead specialist communities of practice and contribute positively to own and organisational knowledge improvement
- #Post #RMB #LI-JN1
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