Digital Creative Director

Company Description

Digitas is one of Africa’s leading digital marketing agencies specializing in a range of services from web, mobile, social media, CRM, content creation and search engine marketing.

Overview

KEY RESPONSIBILITIES

The successful candidate needs to be a leading light for both clients and agency colleagues; a self-starter with the ambition to match. They will be required to provide a vision, be an inspirational leader and a tenacious salesperson.

Responsibilities

DUTIES INCLUDE, BUT NOT LIMITED TO:

As a Creative Director you will help lead our passionate, multi-talented studio guiding all members to deliver exceptional, integrated concepts to exceed client briefs and expectations.

A Creative Director is a thought leader within the agency, so they can expect to be craft-led, strategically driven, and platform neutral conceptual thinkers with a desire to transform brands by creating beautiful, intuitive, and human-centred products and experiences.

The individual must be tuned into all aspects of South African popular culture and the platforms and media it plays in, as well as have a strong point of view on what it takes to win in this space.

Responsibilities:

WHAT YOU’LL DO EVERYDAY

• Creative leadership: define and drive the creative vision for the brand, ensuring all projects align with the overall strategy.
• Team management: lead, mentor, and inspire a team of designers, copywriters, and other creative professionals.
• Concept development: develop and pitch creative concepts for campaigns, ensuring they meet client and business objectives.
• Project oversight: oversee the execution of creative projects from concept to completion, ensuring high-quality and timely delivery.
• Collaboration: work closely with marketing, product, and sales teams to ensure cohesive and effective campaigns.
• Client interaction: present creative ideas to clients and stakeholders, incorporating feedback and making necessary adjustments.
• Quality control: review and approve all creative materials to ensure they meet brand standards and project requirements.
• Trend monitoring: stay updated with industry trends and incorporate relevant innovations into creative work.
• You will lead client agency/client brainstorms & workshops to determine KPI’s, strategic direction and set ways of working to maintain client relationships
• Drive integration, with weighting on digital platforms
• Scope, plan & manage the creative process on projects
• Manage & mentor creative teams
• Work with other disciplines (Strategists, Developers, Media, Accounts, etc.) to ensure cohesive team integration, and alignment with broader business objectives
• Be a champion for innovation on every project you touch
• Play an active role in campaign planning
• Drive real-time optimization of the digital work in partnership with strategy and media
• Participate in pitches for new business
• Define the direction for overall campaigns
• Manage multiple projects simultaneously
• Generate ideas and sell them into clients and other members of the team
• Mockup creative ideas
• Create across multiple channels
• Consistently produce creative elements against a deliverables list
• Lead brainstorms & conceptualization
• Oversee the craft. Whether it be the writing, design of an idea etc.
• Compile presentations for clients/figure out new ways of selling
• Attend client briefings & presentations
• Demonstrate thought leadership by keeping updated on industry trends
  
  

Qualifications

OPERATIONAL KPI’S

• Must have 10+ years’ experience
• Highly conceptual individual (Must demonstrate with at least 5 projects)
• Demonstrate exceptional strategic thinking (Provide 3 examples)
• Must have led the conceptualization and execution of TTL campaigns and pure digital campaigns
• Must demonstrate an understanding of digital platforms
• Must demonstrate an ability to use multimedia programmes (Editing, recording etc.)
• Track record of winning international and local awards i.e. Cannes, One Show, Loeries, Clios, Bookmarks etc.
• Show at least 1 international and 1 local gold medals
• Demonstrate how you’ve previously dealt with conflict
• In-depth working knowledge of existing and emerging technologies & platforms
  
  

Additional Information

BUSINESS KPI’s

• Must demonstrate examples of leadership skills & problem solving
• Campaign success: performance metrics of campaigns, including engagement rates, conversions, and Roi.
• Client satisfaction: feedback and satisfaction ratings from clients and stakeholders.
• Innovation: number of new and innovative ideas successfully implemented.
• Team performance: improvement in team skills, creativity, and productivity.
• Brand consistency: adherence to and enhancement of brand guidelines across all creative outputs.
• Must be able to oversee 7-8 projects. Or work on one sizable and two small size projects at any one time with oversight.
• Have the ability to attend every review on a project with new 3 ideas.
• Oversee projects and manage and grow the team through the process.
  
  

Required Skills

• Creativity: exceptional creative thinking and problem-solving abilities.
• Leadership: strong leadership and team management skills.
• Communication: excellent verbal and written communication skills.
• Collaboration: ability to work effectively with cross-functional teams.
• Attention to detail: high level of accuracy and attention to detail.
  
  

Technical Skills

• Design software: proficiency in adobe creative suite (photoshop, illustrator, InDesign) and other relevant design tools.
• UX/UI design: understanding of user experience and user interface design principles.
• Project management tools: familiarity with project management software such as asana, Trello, or similar.
• Web design: knowledge of html, CSS, and responsive design principles.
• Prototyping tools: experience with prototyping tools like sketch, Figma, or adobe xd.
  
  

EXPECTED OUTCOMES

• High-quality campaigns: consistently produce high-quality, innovative campaigns that meet or exceed business goals.
• Enhanced brand identity: strengthened and consistent brand identity across all creative outputs.
• Increased engagement: higher engagement rates with marketing campaigns due to compelling and effective creative work.
• Team development: a well-developed and motivated creative team that continuously improves and innovates.
• Client satisfaction: high levels of client satisfaction with creative work and project outcomes.
  
  

MEASURABLES

• Engagement metrics: track engagement rates (likes, comments, shares) on creative outputs.
• Conversion metrics: measure conversion rates from campaigns to assess effectiveness.
• Client feedback: collect and analyze feedback from clients and stakeholders.
• Project timeliness: monitor the percentage of projects completed on time.
• Innovation rate: track the number of new ideas generated and implemented.
• Brand sentiment: monitor the overall sentiment of brand mentions and interactions on social media and other platforms.
  
  

THE PERSON

• Good understanding of influencer, Mobile, Podcast, out-of-home, guerrilla, activations and direct marketing
• Great time management
• Demonstrate ability to work under immense pressure & meet tight deadlines
• Adept problem-solving skills
• Strong communication skills with ability to provide rationales for creative choices made
• Strong presentation skills
• Able to work with team members & delegate effectively
• Understand the client’s business requirements, and understand how our services should be applied to solve business problem
• Sell an idea or campaign internally and externally
  
  

WORKING KNOWLEDGE OF THESE TOOLS

• Illustrator (Advantageous)
• Photoshop
• Indesign
• After Effects (Advantageous)
• Figma (Advantageous)
• Keynote / PowerPoint
• Google Web Designer & DV360 (Advantageous)
• Facebook Creative Hub (Advantageous)
• 3D Animation & Production (Advantageous)