Brand and Strategic Partnership Manager

About Us

Step into the wild world of OneDayOnly – South Africa's OG daily deals hub. We're the pioneers of cool discounts, hitting you for just one day because, well, why overcomplicate things? We've got the big names, top suppliers, and a dash of our secret sauce to make you feel like a BIG DEAL. Not to brag, but we have over a million potential savvy shoppers getting our daily dose every 24 hours.

We're not fussy – if the price is right and the quality checks out, we're selling it. That's what makes us the go-to for both the smart buyer and the eager seller. Toss in the urgency of our deals, and boom, success happens quicker than you can blink. So, jump in, where FOMO meets killer deals, and let's turn every day into a retail party!

About You

With a background in marketing and a brain wired for big ideas, you’ve led brands from “just another ad” to “OMG did you see that?!” You speak fluent ATL, BTL, TTL (and probably a bit of LOL), and you believe a great campaign should make your customer feel something, even if it’s just an uncontrollable urge to click “add to cart.” You are equal parts data geek and storyteller, love a good brainstorm (especially with snacks), and bring energy, humour, and a relentless drive to make things better, sharper, and a lot more fun. If you’re someone who lives the brand, knows their ROIs from their KPIs, and can rally a team like it’s the Super Bowl of marketing, you are for us!

Responsibilities

Brand Strategy & Execution

• Develop and execute annual brand plans that align with business goals.
• Champion the OneDayOnly brand, ensuring a consistent identity and tone across all touchpoints.
• Oversee the conceptualisation and roll-out of high-impact ATL campaigns (TV, radio, OOH, etc.) and monitor their effectiveness.
• Use customer insights and behavioural data to inform brand messaging and channel strategy.
  
  

Campaign Development & Management

• Lead the end-to-end planning, execution, and optimisation of integrated marketing campaigns across ATL, BTL, TTL, and digital channels.
• Manage timelines, creative delivery, campaign reporting, and post-campaign analysis.
• Ensure campaign creative is implemented across the website, app, newsletters, social, and all consumer channels.
• Continuously test and explore new formats, channels, and creative approaches to maximise impact.
  
  

Subscriber Growth Campaigns

• Drive customer acquisition and engagement through strategic subscriber-focused campaigns.
• Partner with CRM, content, and media teams to align messaging, segmentation, and timing.
  
  

Budget Management & ROI

• Own and manage the marketing campaign and partnership budgets.
• Track spend against targets, ensuring efficient allocation and value for money.
• Analyse ROI of brand initiatives, campaigns, and partnerships using clear performance metrics.
  
  

Partnership Management

• Source and secure brand-aligned partnerships and prize sponsors for marketing campaigns.
• Negotiate partnership terms and oversee execution.
• Track partner performance and deliverables to ensure mutual benefit and brand visibility.
  
  

Collaboration, Stakeholder Engagement & Team Leadership

• Collaborate cross-functionally with the digital, design, social, CRM, Studio and Sales teams.
• Brief and manage external agencies, freelancers, and creative vendors.
• Present campaign ideas and performance updates to internal and external stakeholders.
• Collaborate with internal teams on reactive or crisis communications when needed.
• Mentor and guide the Brand and Marketing Coordinator, fostering a high-performing and collaborative team culture.
  
  

Live the brand and enforce positive team culture

• Be a passionate brand ambassador, consistently living and breathing the OneDayOnly tone, values, and voice.
• Set the tone for positivity and enthusiasm in the marketing team, creating a culture of collaboration, energy, and mutual support.
• Inspire others by championing creative thinking, celebrating team wins, and encouraging open communication.
• Help build a work environment where people feel excited to contribute, take pride in what they create, and have fun doing it.
  
  

Experience And Qualifications

• BCom or BA Degree in Marketing, Brand Strategy, or related field.
• 3–5 years in a brand management or campaign marketing role.
• Experience in retail, e-commerce, or D2C industries is a plus.
• Proven experience developing and managing ATL, BTL, TTL, and integrated campaigns.
• Strong analytical mindset with the ability to interpret data and campaign performance.
• Meticulous attention to detail with excellent project management skills.
• Confident communicator and collaborator.
• Budget-conscious with experience managing and reporting on marketing spend.
• High energy, proactive, and resourceful – a true go-getter who takes initiative and gets things done.
• A curious mindset with a desire to test and learn, continuously improving campaigns.
• A deep appreciation for humour, pop culture, and storytelling that doesn’t take itself too seriously – but knows when to get serious.