Content Director

Turn the page. Start your next chapter with Media24 Advertising & Content Marketing

We’re the advertising and content marketing division of Media24, South Africa’s leading media company. We help brands grow by telling compelling stories, whether through high-impact advertising or insight-driven content marketing, on our trusted platforms or our clients’.

Our solutions are built on a deep understanding of audiences and the media landscape. We connect brands with the right people in the right way to drive engagement, action and long-term impact.

Now we’re looking for a Content Director on Woolworths Taste to help us deliver on that promise.

We’re seeking a visionary Content Director to lead our content delivery for Woolworths and the TASTE brand across all platforms. The ideal candidate must be an obsessive foodie who is deeply passionate about the world of food and storytelling. In this pivotal role, you'll spearhead strategic implementation and innovation, shape industry conversations by harnessing (and setting) emerging trends, identify bold ideas, and craft transformative strategies that elevate our content offering to new heights.

What you’ll do:

Strategic Content Leadership

• Develop and drive a comprehensive strategy across multiple areas of content delivery for the full Woolworths account
• Oversee content strategy integration across all Woolworths touchpoints and platforms
• Ensure a cohesive content approach that supports broader Woolworths brand objectives and commercial goals

Content Direction

• Lead & manage the content team to execute the strategy effectively across all platforms across the account
• Work closely with the food director to maintain and audit visual standards
• Oversee content creation and mix across all channels to achieve reach and engagement goals and ensure quality across platforms
• Ensure content aligns with client's evolving brief, trade and brand priorities
• Collaborate with various suppliers to ensure the content output meets brand standards
• Ensure a diverse and inclusive content mix according to the brand strategy
• Provide final approval on content
• Collaborate with commercial lead to support TASTE’s commercial strategy
• Create content solutions in response to ad hoc client briefs
• Drive Woolworths’ food authority and thought leadership content via TASTE channels

Content Strategy & Trends

• Identify growth opportunities
• Identify and report on local & global trends to inform the content strategy
• Monitor trends in digital food content, technology and ecommerce

What you bring:

• Strong leadership skills with ability to manage multiple direct reports
• Experience working with commercial clients and translating briefs into content
• Excellent project management and communication skills
• Creative vision with keen attention to detail
• Network of industry connections a plus

What we require:

• Relevant Degree or equivalent in Journalism, media or related field
• 10+ years proven experience in content strategy and direction, preferably in food media, agency or retail environments
• Deep understanding of digital & video content, trends and strategies
• Proven track record in leading a large creative team

Why Media24 Advertising & Content Marketing?

Join us and unlock:

• The reach and credibility of South Africa’s most iconic media brands
• A chance to work where storytelling meets strategy and creativity drives results
• A fast-moving high-performing team committed to meaningful work
• Opportunities to grow learn and lead in a dynamic environment
• A values-driven culture built on courage, integrity, accountability and respect

If you’re up for joining our award-winning team, drop us a line.

Given the employment equity policy of Media24, preference will be given to suitable candidates from the designated groups.