Product Manager - Audio Visual & Video Collaboration

MAIN PURPOSE OF POSITION:

To manage and grow the Audio Visual & Video Collaboration product category in line with the company’s strategic direction. The Product Manager ensures the financial performance, marketing effectiveness, partner enablement, and operational readiness required to meet vendor and internal targets. The role involves proactive product ownership, cross-team collaboration, and the execution of tactical plans that support market share growth and customer satisfaction

Product Manager - Audio Visual & Video Collaboration Job Duties and Responsibilities.

The Product Manager – Audio Visual & Video Collaboration (AV&VC) is responsible for driving the success of the AV&VC product portfolio through strategic planning, financial oversight, marketing execution, and operational efficiency. This role includes product lifecycle management, vendor engagement, channel enablement, and revenue accountability. The Product Manager ensures alignment with business goals by managing budgets, CRM systems, training programs, and cross-functional coordination to grow sales and profitability across the Audio Visual & Video Collaboration space.

Pillars of Growth

Market Penetration

• Develop strategies to increase market share in existing segments.
• Strengthen relationships with existing customers and partners.
• Implement targeted marketing and sales campaigns to drive deeper market reach.
• Analyse competitor activities and adjust strategies accordingly.

Market Development

• Identify and explore new geographic regions and industry
• Develop go-to-market strategies for untapped customer
• Build partnerships and alliances to facilitate expansion into new
• Ensure compliance with regional business regulations and

Product & Service Development

• Drive innovation in product offerings to meet evolving market
• Collaborate with Unified Communication vendors to introduce new solutions and enhance existing
• Align sales and technical teams to effectively position new
• Monitor customer feedback to continuously improve product and service

Diversification

• Identify opportunities to diversify revenue streams through complementary business areas.
• Explore partnerships to expand service capabilities.
• Develop and execute strategies for cross-selling and upselling within the portfolio.
• Assess market trends and emerging technologies to identify diversification opportunities

Financial Excellence

Budgets & Income Statements

• Own and achieve revenue, gross profit (GP), and net profit (NP)
• Track, review, and manage annual budgets assigned to all UC
• Deliver accurate and timely Revenue, Gross Profit (GP), and Net Profit (NP) forecasting and reporting to
• Conduct monthly reviews of Income Statements vs Budgets (MDF, rebates, revenue allocations).
• Ensure expenses and spending stay within approved budget
• Host regular meetings with Finance, Vendors, and Marketing for accurate budget alignment.

Monthly Results Analysis

• Track, review, and manage annual budgets assigned to all UC
• Monitor monthly Net Profit and Turnover vs
• Proactively identify gaps and implement corrective

Cost Management

• Perform daily expense tracking and cost
• Ensure accurate cost and rebate allocations per
• Manage vendor credits for UC
• Mitigate margin erosion by tracking financial
• Forecast revenue and GP for the assigned
• Ensure brand profitability through effective pricing and vendor incentive

Operational Excellence

CRM & Pipeline Management

• Maintain accurate CRM records on partners, projects, and deals.
• Drive weekly pipeline and commit review meetings with sales.
• Report accurately on stock, sales, and project forecasts from CRM/Accpac.
• Provide improvement feedback on CRM workflows, reporting, and performance.

Stock Control

• Maintain accurate CRM records on partners, projects, and deals.
• Manage aged stock with sales plans and weekly reporting.
• Submit stock orders aligned to run rates, projects, and promotions.
• Ensure DEMO/POC equipment tracking, onboarding, and return process.
• Coordinate with RMA Manager to manage credits, returns, and vendor reconciliations.
• Ensure order fulfilment, forecasting, and product availability processes are optimized.
• Drive effective inventory control by monitoring stock levels, order cycles, and storage optimization to minimize holding costs.
• Implement processes for identifying, reporting, and reducing aged, slow-moving, and obsolete stock across product categories.
• Collaborate with sales and procurement teams to develop clearance strategies for aged inventory and to ensure optimal stock turnover.
• Utilize data analytics to improve demand forecasting, replenishment planning, and inventory accuracy

Operational Compliance

• Optimize business processes to improve efficiency and customer satisfaction.
• Ensure seamless supply chain and logistics operations in collaboration with internal teams.
• Monitor and improve service levels, turnaround times, and order fulfilment.
• Establish and enforce policies, procedures, and compliance measures.
• Ensure adherence to legal, regulatory, and compliance requirements.
• Mitigate risks related to financial transactions, vendor agreements, and partner engagements.
• Maintain corporate governance standards and ethical business practices.

Vendor Excellence

• Build and maintain strong relationships with technology vendors and suppliers.
• Negotiate favourable terms, pricing, and rebates with vendors.
• Drive vendor engagement strategies to ensure alignment with company goals and objectives
• Ensure contractual obligations, SLAs, and performance metrics are met.
• Maximize vendor support programs and marketing development funds (MDFs).
• Track vendor KPIs, compliance, and SLA commitments.
• Manage relationships with multiple vendors and act as the primary contact for assigned product lines.
• Ensure compliance with vendor agreements, targets, and reporting.
• Coordinate joint business plans with vendors and monitor quarterly/annual performance.
• Act as the day-to-day interface for UC vendors.
• Submit forecasts, pipeline updates, and business plans per vendor requirements.
• Track MDF usage, manage co-funded initiatives, and support QBRs.
• Maintain contractual alignment and performance metrics.
• Support rebate claims, cost price updates, and incentive programs.

Partner Excellence

• Develop and manage strong relationships with channel partners and resellers.
• Implement strategies to increase partner engagement and enablement.
• Strengthening the reseller ecosystem through enablement, training, and incentives.
• Drive partner sales performance through training, incentives, and marketing support.
• Collaborate with the sales team to identify new partners and business opportunities.
• Monitor partner compliance with distribution agreements and business plans.
• Ensure partner satisfaction by delivering high-quality service and solutions.
• Address partner feedback and complaints promptly to improve service delivery.
• Work closely with the sales and support teams to enhance partner experience.
• Develop loyalty and retention strategies to maximize partner lifetime value.
• Monitor partner performance and enforce compliance with agreements.
• Address partner challenges and provide proactive support.
• Implement loyalty and retention strategies to increase partner value.
• Develop and manage strategic sales plans to achieve vendor and internal financial goals.
• Oversee weekly pipeline and project tracking via CRM tools.
• Align channel sales teams and Channel Managers with brand initiatives, promotions, and SPIFFs.
• Provide forecasting inputs and ensure revenue sustainability.
• Support sales teams with quoting, solution positioning, and pre-sales assistance.
• Host customer sales training and technical workshops.
• Assist with onboarding, activating, and managing key reseller accounts.
• Deliver monthly newsletters, brand updates, and promotions to partners.
• Provide promotional and IVR content to marketing within pricing timelines.
• Ensure distribution lists and contact data are current.

People Excellence

• Embody and promote the company’s values of Teamwork, Enjoyment, Attitude, Integrity, Accountability, Passion, Trust and Respect.
• Mentor sales staff and support a culture of continuous learning and accountability.
• Contribute to internal collaboration across teams to ensure the customer experience is exceptional from presales to post-sales.
• Maintain a growth mindset with proactive upskilling on technology, trends, and customer needs.
• Lead, mentor, and develop a high-performing product team.
• Foster a culture of accountability, collaboration, and continuous improvement.
• Provide training and development opportunities to upskill staff.
• Foster a collaborative, accountable, and growth-focused culture.
• Facilitate internal training sessions and ensure product knowledge upskilling.
• Conduct workforce resource planning reviews.
• Deliver training on product knowledge, quoting, technical features, and sales approaches.
• Maintain updated brand folders and testing materials for internal use.
• Schedule customer-facing training and certification sessions.

Training

• Deliver regular internal and external training on UC products and processes.
• Update brand folders, tests, and reference documentation monthly.
• Track internal test performance and report results to management.

Enablement & Support

• Provide tools, brochures, pitch decks, and pricing templates to AMs and BDMs
• Support daily sales engagements and quote building.
• Act as the brand expert for internal queries and external partner engagements.
• Promote company values and support a collaborative and high-performance culture.
• Drive product knowledge, upskilling, and resource allocation planning.

REQUIREMENTS:

Internal training associated with competencies:

• During the first week of your employment, you'll be presented with a meticulously crafted learning map designed to seamlessly guide you through your on-the-job training experience.

Requirements

• A bachelor’s degree in business administration, finance, or a related field would be advantageous.
• 5-7 years’ Product Management experience in the Unified Communication industry.
• Demonstrable experience in a similar position.Strong comprehension of and experience in Unified Communication solutions.
• Experience with the products/solutions from the top Unified Communication vendors
• Relevant experience in the technology industry.
• Demonstrable history of involvement in designing and implementing new products or product lines.
• Information Technology sales and/or pre-sales experience.

Skills and Abilities

• Advanced Excel skills, including pivot tables and data analysis for forecasting, reporting, and budgeting.
• Communication (written & verbal) for engaging with internal teams, partners, and vendors professionally and persuasively.
• CRM and ERP system usage (e.g., Accpac) for opportunity tracking, reporting, and operational accuracy.
• Conducting accurate financial reviews, with strong attention to detail.
• Demonstrating confidentiality and professionalism in interactions with stakeholders, vendors, and suppliers.
• Managing and executing Service-Level Agreements (SLAs) and delivery expectations.
• Applying a client-centric approach to problem-solving, understanding channel partner pain points and crafting best-fit solutions.
• Creating and delivering training sessions on products and systems to both internal teams and external customers.
• Leading sales strategy execution, campaign planning, and market development activities.

Ability to meet Job Requirements:

• Own Vehicle.
• Valid passport and willingness to travel nationally and internationally for business purposes.

Office Requirements:

• Office-based working environment.
• Semi-formal dress code.
• Working hours are from 08:00 – 17:00.
• Excellent international business language skills (English), both written and verbal.
• Reliable transport to and from the office.

• This is a permanent position subject to a successful three-month probationary period.
• You will be required to perform such duties as reasonably required by the business.
• Your job description may be amended from time to time if it is valid and reasonable.
• You will serve the Company or any Associated Entity in such capacity as management may reasonably require.
• Duties must be performed faithfully, diligently, and to the best of your abilities.
• You agree to use your best endeavors to promote the best interests of the Company and any Associated Entity.
• You may be required, within reason, to work outside of set duties and/or perform in more than one role