Sales Manager

Ciro Full Service Beverage Company (Pty) Ltd is the preferred one-stop beverage solution, CIRO offers expert services in sourcing, roasting, blending, packaging, training, equipment, technical support, national and international distribution and market trend analysis. As the largest manufacturer of pure coffee in South Africa, it is easy to understand why CIRO is a noteworthy front-runner within the coffee service industry and renowned for consistent quality, innovative product formats and extra value offering.

An exciting opportunity exists for a dynamic SALES MANAGER for our EASTERN CAPE region. An outgoing individual to drive our enthusiastic sales team. This is your opportunity to work with quality brands that enrich our client's lives. The successful incumbent will be based in Port Elizabeth.

Line Manager: Sales Operations Manager Coastal

Job Specification

Management of the Sales Region

• Achieve regional targets for the month, quarter and year.
• Communicate and track actual sales versus the monthly and quarterly consultant sales targets.
• Provide support and assist the consultants to achieve monthly and quarterly sales targets through promotional activity, solution changes, new business activation and basket growth.
• Track and measure the successful conversion of pipeline into new accounts for region.
• Monitor and take corrective action where CIRO equipment is placed at customers with no sales.
• Track and monitor minimum off take monitors by consultant by customers
• Approve all CIRO connects after doing commercial and business importance assessments, any connect requiring motivation for approval needs to be done via the Sales Manager.
• Actively involved in monitoring of call cycles for the sales team to ensure effective calling and service delivery to existing customers.
• Align with national sales strategy, ensuring consistent execution of priorities, sales targets, and customer engagement standards across all channels.
• Conduct regular one-on-one reviews, sales meetings, and field visits to drive accountability, identify development needs, and ensure team motivation.
• Evaluate and approve all events based on commercial and customer service importance.
• Successful asset verification process completed by the end of Quarter 3.
• Provide management, operational reviews and performance management to sales consultants.
• Ensure compliance to National Brands policies and procedures.
• Manage regional requests for free and sample stock in the region.
• Manage the use of company vehicles and assets.
• Accountable for the daily running of the Regional Office, sales budget and expenses.
  
  

Sales forecasting and planning

• Provide incremental volume increase forecasts on products to the Sales Operations Manager Coastal.
• Create a rolling pipeline with clear turnaround timelines and growth expectation for new business.
• Create a technical pipeline forecast monthly.
• Provide planning inputs for quarterly business reviews, budget cycles, new equipment roll-outs and promotional calendars.
  
  

Cross Functional Alignment

• Coordinate efforts between sales, supply chain, marketing, finance, and technical teams.
• Facilitate timely communication to resolve supply or service issues.
• Lead cross-functional meetings to drive accountability and process improvements.
• Coordinate with technical and training teams to support installations, maintenance, and customer training.
• Ensure the consultants receive adequate training on coffee skill and systems to meet their work outputs.
  
  

Promotional execution

• Implementation of regional promotional campaigns.
• Actively assist in group key account roll outs and activations and promotions.
• Execute promotions in line with customer expectations and brand standards.
• Monitor promotional effectiveness and provide real-time feedback.
• Ensure visibility and compliance of trade promotions through sales field audits.
  
  

Qualifications

• Grade 12 / matric
• Relevant tertiary qualification / Business related Diploma or similar
  
  

Experience

• Minimum 4- 6 years’ experience in a management role within the Food Service Channel
• Minimum 5 years coffee industry experience is essential
• Minimum 4 years technical understanding of the technical demands of coffee equipment
• Minimum 4 years’ experience in customer service management
• Minimum 2 years’ experience of dealing with Unions - advantageous
• Minimum 2 years supply chain exposure
  
  

Special Requirements

• Experience within the Out of Home Channel - Business & Industry, Forecourts, Hospitality, Restaurants, Office Direct or Quick Service Restaurants
• Leadership skills with the ability to influence and guide cross-functional teams, including sales consultants, supply chain, technical specialists and marketing and tele-sales departments
• Experience of Microsoft Office and SAP system
• Technical knowledge and understanding of equipment, automatic machines, vending machines and traditional espresso machines
• Data analytics and reports - Advanced proficiency in CRM platforms, Microsoft Excel, and business intelligence and reporting tools