Content Writer

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Remuneration: market-related Location: Remote Location Job level: Mid Type: Permanent Reference: #BH-373 Company: Badger Holdings

Job Description

We're hiring: Content Writer

Are you a skilled content writer who thrives on combining clarity, compliance, and creativity? We're building a bold new pet insurance brand for the Australian market, and we're looking for a Content Writer to help bring our voice to life—while meeting the demands of a highly regulated industry.

You’ll work across product documentation, blog content, and campaign copy—balancing technical accuracy, SEO/AIO optimisation, and pet-loving personality.

What You’ll Be Doing

Content creation and SEO/AIO optimisation

• Research and write SEO-optimised blog articles to grow organic traffic and support AI model visibility.
• Partner with subject matter experts to ensure technical accuracy and brand alignment.
• Optimise new and existing content for search engines and large language models.
• Monitor analytics and keyword trends to continuously refine content strategy.
  
  

Technical and regulated writing

• Write and maintain clear, compliant content for policy wordings, PDS documents, brochures, and customer communications.
• Translate complex insurance information into plain English—without compromising regulatory accuracy.
• Ensure alignment with Australian financial services laws and consumer protection standards.
  
  

Creative copywriting support

• Support the creative team on campaigns, email marketing, landing pages, and social media when needed.
• Maintain a consistent tone of voice and messaging across all platforms.
  
  

Where you’ll work

• Either remotely within South Africa or, at our office in the beautiful town of George in the heart of South Africa’s stunning Garden Route.
• Working hours will be semi-aligned to the Australian time zone: 06:00 to15:00 SA time giving you more free time later in your day!
  
  

Why work with us?

As part of a purpose-driven Australian pet insurance company, this role supports our mission to protect the health and wellbeing of pets across the country. You’ll work in a collaborative, quality-focused environment that values integrity, transparency, and compliance – while also allowing creativity and customer empathy to shine in our communications.

Ready to shape a voice that’s clear, compliant, and full of personality?

Apply now and help us build a trusted pet insurance brand from the ground up.

What You’ll Need

• Minimum 3 years’ experience in content writing, with exposure to technical and regulated environments.
• Strong grasp of SEO, AIO (AI optimisation), and how content influences visibility across search engines and AI tools.
• Excellent written English, grammar, and proofreading skills.
• A disciplined, self-driven mindset—comfortable in a remote work environment with time zone flexibility.
• Ability to juggle multiple deadlines in a fast-paced, collaborative setting.
  
  

Bonus Skills

• A diploma in English, Journalism, Marketing, or Communications.
• Familiarity with Australian insurance or financial services regulation.
• Understanding of accessibility standards and inclusive content practices.
• A love of animals—or experience writing for pet-focused audiences!
  
  

Posted on 04 Jul 14:03, Closing date 2 Aug