Digital Campaign Manager at PnP
Pick n Pay
Date: 1 week ago
City: Cape Town, Western Cape
Contract type: Full time
Introduction
We are looking for a dynamic and detail-oriented Digital Campaign Manager to lead the planning and execution of digital merchandising campaigns across our eCommerce platforms, including website and app. This role is responsible for translating business priorities into compelling digital experiences-through campaign landing pages, promotional banners, and merchandising moments that drive traffic, engagement, and conversion.
Duties & Responsibilities
Develop and execute eCommerce merchandising campaigns aligned with the business activity calendar and trading priorities.
Create and manage landing page strategies that support category focus, promotional events, and seasonal campaigns.
Collaborate with cross-functional teams (Marketing, Category Management, Retail Media and others) to ensure cohesive execution across all digital touchpoints.
Brief and manage creative assets for banners, campaign pages, and promotional placements across web and app.
Monitor campaign performance and optimise based on data insights and customer behavior.
Maintain a forward-looking campaign calendar and ensure timely delivery of all campaign elements.
Support A/B testing and personalisation initiatives to improve campaign effectiveness.
Desired Experience & Qualification
Bachelor's degree in Marketing, Digital Commerce, or related field advantageous but not essential
3-5 years of experience in eCommerce, digital marketing, or campaign management.
Experience working with CMS platforms, merchandising tools, and analytics dashboards.
Understanding of traffic management platforms ie: Asana.
Competencies
Strong project management and organisational skills.
Excellent communication and stakeholder engagement abilities.
Data-driven mindset with a keen eye for detail and creative flair.
Ability to teach other's on various eCommerce platforms.
Ability to manage multiple campaigns simultaneously in a fast-paced environment.
Adaptable and embraces change with ease
Easily embraces new systems, demonstrating a swift ability to learn and adapt.
Dependable team playe
We are looking for a dynamic and detail-oriented Digital Campaign Manager to lead the planning and execution of digital merchandising campaigns across our eCommerce platforms, including website and app. This role is responsible for translating business priorities into compelling digital experiences-through campaign landing pages, promotional banners, and merchandising moments that drive traffic, engagement, and conversion.
Duties & Responsibilities
Develop and execute eCommerce merchandising campaigns aligned with the business activity calendar and trading priorities.
Create and manage landing page strategies that support category focus, promotional events, and seasonal campaigns.
Collaborate with cross-functional teams (Marketing, Category Management, Retail Media and others) to ensure cohesive execution across all digital touchpoints.
Brief and manage creative assets for banners, campaign pages, and promotional placements across web and app.
Monitor campaign performance and optimise based on data insights and customer behavior.
Maintain a forward-looking campaign calendar and ensure timely delivery of all campaign elements.
Support A/B testing and personalisation initiatives to improve campaign effectiveness.
Desired Experience & Qualification
Bachelor's degree in Marketing, Digital Commerce, or related field advantageous but not essential
3-5 years of experience in eCommerce, digital marketing, or campaign management.
Experience working with CMS platforms, merchandising tools, and analytics dashboards.
Understanding of traffic management platforms ie: Asana.
Competencies
Strong project management and organisational skills.
Excellent communication and stakeholder engagement abilities.
Data-driven mindset with a keen eye for detail and creative flair.
Ability to teach other's on various eCommerce platforms.
Ability to manage multiple campaigns simultaneously in a fast-paced environment.
Adaptable and embraces change with ease
Easily embraces new systems, demonstrating a swift ability to learn and adapt.
Dependable team playe
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