Brand Manager

The Brand Manager for OK Franchise is responsible for building and executing the brand strategy across all OK Franchise formats, including OK Foods, OK MiniMark, OK Express, OK Urban, and OK Grocer. This role will translate business objectives into compelling marketing and communication strategies that drive sales, increase brand equity, and strengthen customer loyalty. It requires a balance of strategic thinking, creative execution, operational coordination, and cross-functional collaboration. The Brand Manager will play a pivotal role in supporting franchisee success by tailoring campaigns that reflect local market needs while ensuring brand consistency. This includes budget management, campaign development, stakeholder engagement, and data-driven performance analysis.