Digital Marketing and Content Specialist

About Time Out Market V&A:

Time Out Market V&A is Cape Town’s leading culinary and cultural destination, bringing together the city's most celebrated chefs, drinks, and cultural experiences all under one roof. Located in the iconic V&A Waterfront, the market offers locals and visitors a curated taste of the city through food, art, and entertainment.

Role Overview:

Time Out Market V&A is looking for a digitally savvy, creative, and highly organised Digital Marketing & Content Specialist to join our internal marketing team. This role is responsible for leading content creation, managing digital platforms, driving paid media campaigns, supporting influencer and media partnerships, and assisting with guest list and event marketing efforts. The ideal candidate is hands-on, proactive, and passionate about storytelling in the food, culture, and lifestyle space. Availability on weekends and public holidays is essential to support real-time content capture and event execution.

Key Responsibilities:

1. Social Media & Community Engagement

? Manage all social media platforms (Instagram, Facebook, TikTok) with a focus on consistent, engaging content.

? Capture and publish daily Instagram Stories live from the Market to showcase daily happenings, vendor activity, and events.

? Engage with followers by responding to DMs, comments, tags, and resharing relevant user-generated content.

? Attend and cover events, performances, and activations, including weekends and public holidays.

2. Content Creation & Visual Asset Management

? Create high-quality content (photo, video, and written) that aligns with the Time Out brand and marketing campaigns.

? Develop monthly content calendars and coordinate production schedules.

? Assist with developing photo and video shoot shot lists, ensuring all content needs are planned and met.

? Work closely with photographers and videographers, assisting with shoot setup, styling, and on-site coordination.

? Capture additional behind-the-scenes content during content shoots.

3. Paid Media Campaign Management

? Plan, execute, and optimise digital advertising campaigns across platforms such as Meta (Facebook & Instagram), Google Ads (Search, Display, YouTube), and others.

? Compile monthly reports with performance analysis and recommendations for optimisation.

? Work under strict digital KPIs, creating campaign calendars, scheduling and managing content, and delivering regular reports.

? Continuously assess the performance of digital campaigns and make hands-on adjustments to maximise campaign impact such as improving ticket sales or driving event awareness.

4. Influencer, PR & Media Collaboration

? Liaise with influencers, content creators, and media partners for campaigns and events.

? Coordinate influencer briefing, event attendance, and gifting/partnership logistics.

? Support media planning and platform coordination for advertising and editorial content.

? Ensure brand presence is maximized across influencer and media touchpoints.

5. Event Support & Guest List Management

? Manage invitation sends, RSVPs, and guest list tracking for media, influencers, and VIPs.

? Communicate essential event details such as timings, entrances, and parking to confirmed guests.

? Oversee on-site guest list management, check-ins, and coordination with the front-of-house team.

Capture story content during events and activations.

Requirements:

? 2 - 4 years’ experience in digital marketing, content creation, and social media management.

? Relevant degree in Marketing, Digital Marketing or Communications.

? Strong experience with community management

? Proven ability to manage Meta platforms (organic + paid)

? Hands-on experience running paid campaigns (Meta, Google, YouTube)

? Skilled in content direction: building monthly calendars, leading shoots, and shaping creative

? Highly creative and strong visual eye for local content production, with experience creating reels and videos. Skilled in using tools like Canva etc., for content production.

? Highly organised and detail-oriented, especially when coordinating shoots, calendars, and event tasks.

? Confident communicator with experience engaging influencers, media, and creative collaborators.

? Must be available to work evenings, weekends, and public holidays as required.

? Passionate about food, culture, lifestyle, and experiential marketing.

? Must provide a portfolio showcasing creative work and examples of high-performing or viral campaigns

Kindly please note that this role requires availability on weekends and public holidays for event activations.