Senior Manager - Brand Consumer Segments.Group Marketing

We at MTN are a purpose and value-led organization. At MTN, we believe that understanding our people’s needs and aspirations is key to creating experiences that delight you at work, every day. We are committed to fostering an environment where every member of our Y’ello Family is heard, understood and empowered to live an inspired life.

Our values keep us grounded and moving in the right direction. Most importantly, they keep us honest. It is not something we claim to be. It is in our DNA.

As an organisation, we consider it our mission to create an exciting and rewarding place to work, where our people can be themselves, thrive in positivity and ignite their full potential. A workplace that boosts creativity and innovation, improves productivity, and ultimately drives meaningful results. A workplace that is built on relationships and achieving a purpose that is bigger than us. This is what we want you to experience with us!

Our commitments go beyond an organisational promise. It is in our leadership and managerial ethos to meaningfully partner with our employees, customers and stakeholders with a vision to realise our shared goals

Live Y’ello

• Lead with Care
• Can-do with Integrity
• Collaborate with Agility
• Serve with Respect
• Act with Inclusion

Group Brand and Marketing Communication serves as a central architect and steward of MTN’s brand ambition, ensuring that clear principles, guidelines, and executional disciplines are consistently applied across the Group’s diverse markets. Its role is both strategic and enabling, creating the cohesive brand foundation on which business growth is built. Specifically, the Brand function is responsible for:

• Designing operational frameworks and governance practices that ensure seamless execution of both business and brand strategies across all markets.
• Generating deep consumer segment insights to uncover unmet needs and define MTN’s distinct role in addressing them.
• Constructing a messaging architecture that translates MTN’s brand purpose, positioning, and value propositions into clear, compelling narratives for each segment and market.
• Driving leadership in brand performance across the Group, with a sharp focus on strengthening Brand Desire as a key measure of brand equity.
• Developing and operationalizing integrated marketing strategies that accelerate growth across digital, consumer, enterprise, and emerging revenue streams.