Senior CRM Executive

Le Boat, part of the Travelopia group, is the world’s leading provider of self-drive boating holidays, with over 55 years of experience. We offer an unforgettable holiday experience across Europe and Canada's inland waterways. Our fleet, crafted to suit all party sizes and budgets, requires no license or prior boating experience, making it accessible to everyone. With guests from around the globe, including North America, Germany, and France, Le Boat operates in 9 countries with France's Canal du Midi as the most famous and popular cruising ground.

About The Role

We are seeking an experienced Senior CRM Executive to join our central CRM team. You will lead customer marketing campaigns—primarily via email—to drive retention, engagement, and sales. Reporting to the Head of CRM, you'll work closely with regional sales and marketing teams to build and deliver targeted campaigns and e-newsletters.

We Offer:

• Competitive salary based on experience
• Training and career development
• Referral program
• Access to Travelopia group benefits
  
  

Main Responsibilities

• Build and deploy high-quality tactical marketing email campaigns to drive bookings from repeat customers and convert prospects, using smart rules or workflows
• Implement a rapid-pace test-and-learn plan to continually improve email performance, including A/B testing strategies for subject lines, calls-to-action, and design
• Work closely with the regional teams to manage and deliver major campaigns across different marketing channels, meeting Le Boat trading needs
• Track and report on campaign performance, working with the analytics team, and share reporting across the business, making recommendations to continuously improve results
• Work cross-functionally with Sales and Operations to identify in-year growth opportunities at a customer segment level and collaborate to plan, develop, and deliver initiatives
• Ensure that the customer receives a seamless journey from initial contact through to retention, irrespective of the channel
• Ensure emails are in line with QA processes, undergo comprehensive testing, comply with legal regulations, and follow standard processes
• Manage and deliver retargeting campaigns to re-engage contacts with low recency of email engagement through targeted digital activities
  
  

People

Reports into the Head of CRM. The CRM Team currently includes a Head of CRM, a CRM Manager, a Database Manager, and a Senior Data and Insight Executive.

Collaborate with multiple teams including regional Marketing teams, regional sales teams, Ecommerce, Studio, Finance, IT, Analytics, and Insights to achieve objectives. Foster positive relationships and exchange ideas and standard methodologies with Regional teams, marketing, and sales teams.

What we are looking for:

• A digital email marketing specialist with a demonstrated ability in a global organization
• Good knowledge and experience of leading and managing email campaigns as well as automated customer journeys and programmatic campaigns
• Experience of E2E email/digital campaigns including building campaigns and crafting workflows in CRM/digital platforms
• Experience in crafting standard process creative campaigns and attention to creative detail
• Strong analytical and reporting skills – the ability to understand and interpret data to optimize campaign targeting and personalization
• Excellent verbal and written communication skills, with the ability to challenge and positively influence others
• Self-starter, innovative, with the ability to handle multiple projects
• Experience of building campaigns in HubSpot
• Experience of HTML coding is an advantage
  
  

About You

• You are an existing CRM or digital marketing executive/specialist
• You place the customer at the heart of everything you do and have a passion for delivering excellent customer experiences
• You have creative flair but also approach data-driven work behaviors to target the right proposition to the right customer
• You enjoy owning a campaign end to end, using findings and results to make improvements to campaign planning
• You are a friendly, resilient personality with a positive outlook, who enjoys collaborating with others
• You take personal accountability can deliver to deadlines
  
  

We believe people perform best when they can be their true selves, and diverse teams drive better results. We’re committed to encouraging a diverse, equitable, and inclusive environment where everyone can succeed.

Travelopia ensures an inclusive environment for all. If you require accommodations during the recruitment process, please inform us here: [email protected]

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