BRAND MANAGER / STRATEGIST - #348341

Introduction

A multi-brand restaurant franchisor, headquartered in Cape Town, and listed in the Travel and Leisure Sector of JSE Ltd. This brand was founded in 2013 and trades across 80+ outlets across South Africa, and is at an exciting time in its journey as it starts to attract new users with new experiences.

Description

You'll drive brand growth and franchisee support through innovative marketing strategies in this dynamic role. You will focus on engaging customers authentically across various channels while managing the marketing budget seamlessly.

Minimum Requirements:

• Degree in Marketing or equivalent qualification with an entrepreneurial spirit
• Proficiency in Technology tools like MS Teams, Magnetic Traffic tool, etc.
• 4+ Years prior experience in a similar role is a plus.
• Awareness of global trends.
• Strong communication and presentation skills.
• Influencing and negotiation prowess.
• Ability to work well with diverse teams.
• Goal-oriented mindset with strong follow-through.
• Evidence-based decision-making and problem-solving abilities.
• Attention to detail and adept at managing multiple projects.
• Comfortable with ambiguity and adaptable to change.

Key Responsibilities (includes but is not limited to):

• Maintain fiscal discipline through budgeting and forecasting.
• Brand development and PR strategies to elevate brand power.
• Drive creative development of communication assets and best practices.
• Manage social media presence for consistency and impact.
• Implement personalized data communication through market automation.
• Analyze market data and trends to influence strategy.
• Collaborate with diverse teams and manage projects effectively.
• Oversee agency and service provider relationships.

Profile

A dynamic Marketing professional with a minimum of 5 years experience in a similar role and a degree or equivalent qualification in Marketing. Drive franchisee success and boost sales through innovative marketing strategies. Take the lead in digital dominance, and community engagement. Expertly manage budgets while fostering authentic connections across all channels.

We offer

Medical Aid Contribution, Provident Fund Contribution