Sales Manager

THE PURPOSE OF THE ROLE

The purpose of this role is to execute the national sales strategy in club, ensuring strong leadership, planning, and support to achieve club sales unit and revenue targets.

The role drives performance through strong leadership, structured activity, people and performance plan.

A DAY IN THE LIFE OF… (YOUR DUTIES & RESPONSIBILITIES…)

Sales Performance & Delivery

• Drive achievement of club sales budgets (net member movement & revenue) across the respective club.
• Translate national strategy into clear, actionable plans Specific to the club need.
• Monitor daily, weekly, and monthly performance and intervene quickly to close gaps.
• Report on key sales performance metrics with plans for intervention to maximise or improve.

Activity & Performance Management

• Ensure consistent activity management within the club (leads, calls, appointments, conversions).
• Hold Sales Consultants accountable to clear KPIs, standards, and routines.
• Implement structured performance coaching plans (targets, reviews, corrective action where required).
• Support clubs through opening lucrative business building opportunities within the relative catchment area of the club.

Coaching, Training & Capability Building

• Coach Sales Consultants to improve sales performance and, executional excellence, through unreasonable hospitality principles
• Drive in-club staff coaching, ensuring training is applied and embedded to the required delivery standard.
• Standardise and scale best-practice sales behaviours in the club.
• Deliver and facilitate structured training programmes in line with sales team need or as directed regionally or nationally.

Recruitment, Talent Retention & HR Practice

• Accountable for recruitment, selection, and onboarding of Sales Consultants who thrive within our performance culture and purpose.
• Build a strong talent pipeline and succession plan for the club
• Drive a sustainable sales team ensuring the retention of successful sales consultants
• Ensure HR practices and processes are consistently applied within the club.

Culture & Leadership

• Build a high-performance, accountable, and disciplined sales culture.
• Reinforce expectations around urgency, professionalism, and execution excellence.
• Align all teams to the Social Wellness / 2nd Space value proposition.
• Ensure the team are fully engaged in our wellness proposition by encouraging product usage.

Member-Centric Growth

• Ensure the sales team drive quality onboarding and early member engagement.
• Monitor and improve retention drivers through better sales behaviours.
• Use member insights to influence long-term value, not just acquisition.

Reporting & Insights

• Provide clear, data-driven reporting on performance, risks, and opportunities.
• Use insights to guide decision-making and prioritise actions.
• Ensure accuracy and discipline in all sales systems and reporting tools.

WE CAN’T LIVE WITHOUT… (MINIMUM REQUIREMENTS)

• Formal Matric qualification
• 3-4 years’ experience in sales or similar role
• 1–2 years sales management experience proven experience developing and retention of successful sales teams
• Strong understanding of the consumer sales process, including pipeline management, lead conversion, performance tracking, and optimization of key conversion metrics.
• Strong training and coaching ability
• Excellent communication, interpersonal, and presentation skills
• Proven leadership capability with the cability to inspire, coach, and develop high-performing Sales Consultants
• Data-driven and analytical, with the ability to translate insights into actionable sales actions

WE’D LIKE YOU TO HAVE… (ATTRIBUTES)

• Commercially astute with a strong focus on achieving targets and driving club growth
• Customer-centric mindset with a passion for delivering exceptional, service-led experiences following the principles of unreasonable hospitality
• Ability to drive consistency and execution across teams
• High level of accountability, ownership, Adaptable and resilient, with the ability to perform in a fast-paced, target-driven environment
• Strategic thinker with the ability to identify opportunities and implement improvement actions
• Effective communicator with strong interpersonal and stakeholder management skills

WE’D LOVE YOU TO HAVE… (ADDITIONAL SKILLS)

• I am fully immersed in wellness and have a passion for health and wellbeing
• Wellness knowledge, to engage and inspire others to take a holistic approach to wellness
• The ability to be agile
• The ability to be collaborative