Senior Content Marketer

We’re looking for a highly creative, hands-on Senior Content Marketer with a passion for strategic storytelling, communication, and audience engagement.

As the content marketer, you’ll own the content calendar, shape campaigns across the sales funnel, and create impactful omni-channel content for a global B2B travel audience.

You’ll work closely with a collaborative and creative team to drive brand awareness, engagement and growth through content with genuine, human-centred messaging that connects with and converts audiences.

You will love the opportunity if

• You have a passion for all things travel and have exposure to the industry
• You have a naturally curious mindset and collaborative working style
• You bring clarity, creativity and joy to content creation, not just for yourself but to your team!
• You have a deep desire to support Wetu’s global growth and to positively impact the travel community
• You’re excited about the chance to own content strategy at an international scale
• You’re naturally adaptable and love problem-solving

• 5+ years of content marketing and copywriting experience
• Strong understanding of travel and tourism businesses (DMCs, tour operators, travel agents, etc.)
• A natural blend of, creative and visual thinking to content creation
• Exceptional writing and editing skills in UK English (short and long form)
• Experienced use of LLMs (Claude, GPT, Notion etc.) to assist with ideation, drafting, auditing etc.
• A basic understanding SEO and a curiosity for AEO modelling- bonus points for deeper experience in SEO and AI best practice
• A portfolio of multi-channel content with measurable results
• A strong understanding of customer segmentation, personas, and buying behaviour.

Job responsibilities

• Create high-impact content: Lead & develop meaningful, human-centred content that strengthens our brand, supports the customer journey and drives engagement and conversion across global B2B Audiences.
• Content strategy: Owns, builds and shapes the content strategy across online and offline channels while empowering regional teams to contribute creatively and consistently to our brand.
• Social media leadership: Lead regional social media initiatives that drive engagement, creativity, and brand consistency across markets.
• Campaigns & demand generation: Create content that supports targeted campaigns, connects with the right audiences, and advances engagement and growth goals.
• Content planning & operations: Manage the content calendar and roadmap to ensure aligned, timely, and consistent delivery across channels.
• Cross-functional collaboration: Collaborate with Customer Experience, Sales and Product teams to deliver cohesive and impactful content.
• SEO, AEO & AI: Apply SEO, AEO, and AI tools such as ChatGPT and Claude to improve content performance and efficiency.

Bonus points if you bring

• Experience with SaaS or travel tech platforms
• Video content creation

Job benefits

• Hybrid working with flexible work schedules
• 19 annual leave days increasing with your length of service
• Autonomy to really make the role your own
• A compensation package aligned with the market and role requirements.
• Annual performance-based bonus
• Annual inflationary salary adjustments
• Your birthday off to celebrate!
• 1 day off to attend to life’s admin
• Being part of a people-first, collaborative environment where your work makes a visible impact on our customers and team Wetu