New Business Sales Consultant

Recruiter

Abantu Staffing Solutions

Job Ref

608488232

Date posted

Monday, June 1, 2026

Location

Cape Town, South Africa

SUMMARY

POSITION INFO

Overview

Our client, a leading supplier of premium coffee solutions, frozen beverages, and related product ranges, is seeking a dynamic and driven Sales Consultant to join their growing team.

This role is focused on generating new business opportunities and building long-term customer relationships through product demonstrations, tastings, and consultative selling. Successful candidates will undergo comprehensive training on the company's product portfolio and sales processes.

Minimum Requirements

• Grade 12 / Matric
• 3+ years sales experience
• Hospitality, coffee, beverage, or related industry experience - advantageous
• Computer literate - MS Office (Excel, Word, and Outlook)
• Valid driver's licence and own reliable vehicle
• Willingness to travel as required
• Good knowledge of the Cape Town market
• Ability to communicate professionally in English - Afrikaans (advantageous)
• Strong customer service orientation

Key Responsibilities

New Business Development

• Generate and secure new business opportunities within the assigned territory
• Conduct client visits, product demonstrations, and tastings to showcase the company's product offerings
• Convert qualified leads into long-term customers
• Identify additional sales opportunities during client visits and market engagements
• Maintain a consistent pipeline of prospective customers

Sales & Relationship Management

• Build and maintain strong relationships with prospective and existing clients
• Understand customer requirements and recommend suitable solutions
• Provide exceptional customer service throughout the sales process
• Represent the company professionally and positively in the marketplace

Product Demonstrations & Trials

• Conduct product tastings and demonstrations for potential customers
• Coordinate and manage free trial installations where applicable
• Follow up on trial customers and convert opportunities into sales

Market Awareness

• Remain alert to market trends, competitor activity, and new business opportunities
• Develop a strong understanding of the local trading environment and customer base

Training & Development

• Participate in structured product and sales training programmes
• Gain comprehensive knowledge of the company's coffee, frozen beverage, and retail product ranges
• Collaborate with experienced sales consultants across multiple branches during the onboarding period

Travel Requirements

• Extensive travel may be required during the initial training period
• Consultants will spend time in various branches learning from experienced team members
• Monthly travel to outlying areas within approximately a 400km radius of the branch may be required, depending on business needs

Key Competencies

• Strong communication and interpersonal skills
• Confidence in engaging with new customers and initiating conversations
• Self-motivated and target driven
• Professional presentation and conduct
• Strong problem-solving ability and initiative
• Ability to work independently and within a team environment
• Adaptability and willingness to learn
• Excellent organisational and time-management skills
• Ability to follow processes while thinking proactively and creatively