GTM Coordinator - Corporate & Community

A vacancy exists for a GTM Coordinator - Corporate and Community within Lesaka's Merchant Division

Who We're Looking For

You're the person who keeps everything moving. While others are thinking about strategy, you're already building the timeline, briefing the creative, chasing the supplier, and making sure the campaign actually launches. You're highly organised, proactive, and you take genuine pride in execution, the kind of person who notices what needs to be done and just does it.

This role is the connective tissue between strategy and delivery within the Lesaka Merchant Marketing team, reporting to the Head of GTM - Corporate. It's varied, fast-paced, and touches almost everything, campaigns, events, budgets, content, suppliers, and more. If you thrive on getting things done and love the satisfaction of seeing a plan come together, this one's for you.

What You Will Own

Marketing Administration & Operations

You'll oversee the day-to-day administration of the marketing function, managing software licences, supplier contracts, invoicing, and payment processes. You'll monitor and reconcile marketing expenditure against budgets, provide regular financial reporting to the Head of GTM Corporate, and maintain organised records of all marketing activity, supplier agreements, campaign assets, and budget documentation. You'll implement and continuously improve internal workflows and processes to keep the team running efficiently, and ensure all marketing activity complies with relevant regulations including PCI, CPA, and POPIA.

Supplier & Stock Management

You'll build and manage relationships with key marketing suppliers, ensuring timely delivery, consistent quality, and cost-effectiveness across all production. You'll handle end-to-end procurement, stock control, and distribution of marketing materials, branded collateral, and event assets, oversee the production process from initial brief through to final delivery, and maintain an accurate inventory of all marketing stock with proactive replenishment management ahead of campaigns and events.

Campaign Coordination & Execution

You'll coordinate and execute integrated marketing campaigns across digital, event, and partner channels, keeping all workstreams on track, stakeholders aligned, and deadlines met. You'll maintain a live campaign tracker and marketing calendar that gives the Head of GTM Corporate full visibility of all active and upcoming activity, track campaign performance, compile post-campaign reports with clear metrics and recommendations, and assist in the creation of sales enablement materials and channel partner collateral packs.

Events & Brand Activations

You'll support, coordinate, and execute brand activations, exhibitions, conferences, roadshows, and merchant-facing events end-to-end, logistics, venue management, supplier coordination, staffing plans, branded materials, and on-the-day management. You'll develop detailed event plans, run-of-show documents, and budget trackers for every event, work closely with Sales and Product to drive the right merchant attendance and post-event follow-up, and produce clear post-event reports covering attendance, lead generation, merchant engagement, and budget performance.

Content & Communications

You'll develop and maintain content calendars and communications plans aligned to the division's marketing strategies and key commercial moments. You'll build, manage, and distribute merchant-facing and transactional email campaigns, from content development and template building through to scheduling, sending, and performance monitoring, and assist with copywriting and asset briefing for internal and external marketing use, ensuring all content is on-brand and relevant to the target merchant audience.

Creative & Brand Management

You'll contribute to creative brainstorming and concept development for campaigns, events, and activations, prepare detailed creative briefs for the Creative team, and manage the review and approval process including stakeholder sign-off and quality control. You'll proactively identify any materials that need refreshing and ensure all marketing outputs are consistently on-brand and up to date.

What You Bring

• A degree or diploma in Marketing, Communications, Public Relations, Journalism, or similar
• 2+ years of experience in a marketing, GTM coordination, or marketing operations role
• A proven track record of coordinating and executing marketing campaigns, events, and activations in a fast-paced, multi-stakeholder environment
• Hands-on experience managing budgets, supplier relationships, and marketing procurement processes
• Experience with email marketing platforms and CRM tools, Salesforce Marketing Cloud experience is advantageous
• Background in financial services, fintech, payments, or a merchant-facing business is preferred
• Demonstrated experience working cross-functionally across marketing, sales, and operations teams
• Exceptionally organised and detail-oriented, able to manage multiple campaigns, events, and workstreams simultaneously without losing quality or missing deadlines
• Strong written communication and copywriting skills across a range of formats and audiences
• Commercially minded with a clear understanding of how coordination and execution connects to merchant acquisition and revenue outcomes
• Proactive self-starter who identifies what needs doing and takes ownership without being asked
• Data focused, the ability to interpret campaign performance and produce clear, insightful reports
• Energetic, assertive, and composed under pressure, you stay effective when priorities shift and pace increases
• Strong understanding of POPIA, CPA, and PCI as they apply to marketing communications and data handling