Marketing Manager

Marketing Manager

Overall Purpose of the Job

The Marketing Manager will be responsible for developing and executing marketing strategies that support business growth, customer acquisition, brand awareness, and lead generation.

The successful incumbent will work closely with business stakeholders to identify marketing opportunities, develop impactful campaigns, and drive initiatives that support commercial objectives. The role requires a strategic thinker with strong execution capabilities, capable of managing multiple projects, budgets, suppliers, and marketing channels simultaneously.

The Marketing Manager will ensure that all marketing activities are aligned to business goals and deliver measurable results while maintaining a consistent and professional market presence.

Minimum Requirements

• Bachelor's Degree in Marketing, Communications, Business Management, or a related field

• Minimum 5 years' experience in a corporate marketing environment

• Proven experience in developing and executing marketing strategies and campaigns

• Strong understanding of both B2B and B2C marketing principles

• Experience in digital marketing and lead generation

• Experience managing marketing budgets

• Agency management experience advantageous

• Valid driver's licence and willingness to travel when required

Key Responsibilities

Marketing Strategy and Planning

• Develop and implement marketing strategies aligned to business objectives

• Identify market opportunities, customer insights, and industry trends to support business growth

• Collaborate with key stakeholders to support commercial objectives through targeted marketing initiatives

• Develop and maintain annual and tactical marketing plans

Campaign Management

• Plan, coordinate, and execute integrated marketing campaigns across multiple channels

• Drive customer acquisition, lead generation, and customer engagement initiatives

• Coordinate promotional activities, activations, events, and marketing projects

• Monitor campaign performance and implement improvements where necessary

Digital Marketing

• Oversee digital marketing initiatives including social media, website content, email marketing, and paid media campaigns

• Monitor digital performance and optimise campaigns to improve effectiveness and return on investment

• Ensure consistency of messaging and content across digital platforms

Stakeholder and Supplier Management

• Build and maintain effective relationships with internal stakeholders and external service providers

• Coordinate marketing requirements across various business units

• Manage agency, supplier, and vendor relationships to ensure quality delivery and value for money

Budget Management and Reporting

• Develop and manage marketing budgets effectively

• Monitor expenditure and ensure marketing activities are delivered within approved budgets

• Track and report on campaign performance, lead generation, and marketing effectiveness

• Provide insights and recommendations based on performance data

Competencies and Skills

• Strategic thinking and commercial awareness

• Strong project management and organisational skills

• Excellent communication and interpersonal skills

• Strong analytical and problem-solving abilities

• Budget management skills

• Ability to manage multiple projects simultaneously

• Customer-focused and results-driven

• High attention to detail

• Ability to work under pressure and meet deadlines

• Innovative and proactive approach to marketing

We reserve the right not to make an appointment to any advertised position.

Whilst preference is given to existing employees at all times and the choice made is purely on merit, Historically Disadvantaged Candidates and Black Female Candidates are encouraged and supported in the FSG team. Whilst black female candidates will be given priority as per our transformation policy subject to the above criteria.

Fidelity Services Group (Pty) Ltd supports global fair practice and business ethics on the continuous development of our human capital as the key resource to our success in the markets in which we participate.

Should you not be contacted regarding this position within 10 working days from the closing date, please regard your application as unsuccessful.