Marketing Workflow And Traffic Coordinator

Role Purpose

Effectively project manage the marketing team’s workflow from start to completion, acting as the main point of contact between marketing and other business areas. This includes briefing in requests, clarifying requirements, assigning tasks, managing deadlines, overseeing both internal and external resources, and managing all associated logistics. The role requires strong people skills and the ability to build relationships that support clear and effective communication. In addition, take ownership of key projects across the year to ensure overall success and adherence to timelines. This role also includes content management responsibilities, specifically overseeing content audits, coordinating review processes, and ensuring content remains accurate, up to date, and aligned with brand and strategic objectives.

Requirements

• Matric
• Post matric qualification in Marketing/ Communications/ Business administration
• Project coordination/Management experience (minimum 2 years’ experience)
• Experience in digital marketing environment or processes (minimum 2 years’ experience)
• 2 – 5 years’ experience in health and wellness environment

Duties and Responsibilities

• Act as the primary contact for workflow queries between marketing and other business areas, ensuring smooth communication and accountability.
• Coordinate and manage briefs, production, and review of marketing project elements from initiation to completion.
• Engage with clients to ensure the brief is correctly understood, negotiate reasonable timelines and clarify requirements.
• Collaborate with the marketing team to communicate the details of the brief and allocate project in line with available resources.
• Assign tasks to team members and external partners, monitor progress, and ensure deadlines and quality standards are consistently met.
• Critically review and add input on all marketing material produced by creative teams before submitting for client for approval.
• Manage marketing job flow and schedule to deliver projects within time, budget and quality parameters.
• Traffic management of internal and external creative resources on briefed projects.
• Monitor project results, adjust deliverables or timelines to achieve overall project success
• Escalate challenges during workflow process to ensure that they are flagged and adequately planned for, and resolved proactively.
• Conduct weekly job status meetings to gather and share information with clients and the marketing team.
• Compile and present project performance and campaign status reports to stakeholders/clients, ensuring reports are delivered timeously and presented to key stakeholders.
• Oversee and coordinate content review cycles with stakeholders and subject matter experts to ensure accuracy, compliance and alignment with brand and strategic objectives.
• Track and follow up on content updates and approvals, maintaining momentum and meeting deadlines.
• Ensure all content is up to date, compliant and consistent across platforms.
• Maintain a content tracker or calendar to monitor review timelines, ownership and version control.
• Support the implementation of feedback and revisions to continuously improve content quality.
• Monitor the content of brand material for relevance and compliance with CI and applicable legislation.
• Build and maintain productive and collaborative working relationships with both internal and external stakeholders, including operational management of external production and distribution partners.
• Act as the main point of contact for workflow and project queries, ensuring clear and timely communication.
• Manage client query processes, ensuring queries are tracked, accurately resolved, and used as a mechanism to improve client service and business processes.
• Collaborate with cross-functional teams (eg business development, partner management, analytics) to identify opportunities to engage members and improve processes.
• Conduct regular meetings with stakeholders to share updates, gather feedback, and align on project objectives and deliverables.
• Develop and maintain productive and collaborative working relationships with peers and stakeholders.
• Positively influence and participate in change initiatives.
• Continuously develop own expertise in terms of professional, industry and legislation knowledge.
• Contribute to continuous innovation through the development, sharing and implementation of new ideas.
• Take ownership for driving career development.
• Actively participate in team discussions and support a culture of accountability, excellence and inclusiveness.

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