Manager Social Media
Betway Africa
Kick-start your career in the online gaming world and experience the very latest in technology and innovation.
Who We Are
We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.
At Red Interactive, we provide marketing and development services to online gaming clients to help them grow in the hyper-competitive UK online gaming market. We were founded in 2009 and have come a long way since then. We now power the marketing and technology of hundreds of sites in the UK. We are a personable, hands-on agency that cares deeply about innovation, constant improvement and setting high standards.
Who We’re Looking For
We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Red Interactive, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.
Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.
Why we need you
We’re building experiences that wow our customers – and that starts with bold, curious people who want to do work that matters.
If you’re hungry to grow, excited by impact and ready for a challenge that will supercharge your career, this could be your moment.
As Manager Social Media, you will oversee the team of social media marketers for our international teams and own the full social media function: internal and external relationships, operational support, strategy, content and community management, sponsorship activation and talent. You will be the brand's voice across organic social media platforms, working closely with Country Management, Studio, Sponsorship, Digital and agency partners to build a organic led presence. You will have the unique opportunity to establish and help shape Super Group’s social media strategy. You'll build a team, develop comprehensive strategies for organic and at times, paid social efforts, and create the foundation for measuring and optimising our social media performance.
Your drive and ideas will help us move faster, improve smarter, and stay ahead of the game.
What You’ll Do
You’ll take ownership of work that gives us our competitive edge, including:
- Develop and implement a comprehensive social media strategy aligned with overall digital marketing goals.
- Build, lead, and mentor a high-performing social media team, defining roles, responsibilities, and processes.
- Oversee the execution of paid social advertising campaigns across multiple platforms.
- Establish channel-specific strategies for major social media platforms and emerging networks.
- Develop guidelines for creating engaging, brand-consistent content across all social media channels.
- Implement and manage a content calendar aligned with marketing campaigns, product launches, and industry events.
- Establish KPIs, analytics frameworks, and reporting processes to measure and optimise social media performance.
- Develop and manage an influencer marketing program tailored to the iGaming industry alongside the influencer management team.
- Ensure all social media activities comply with gambling regulations, advertising standards, and platform policies.
- Manage social media budgets, ensuring optimal allocation and ROI across organic and paid efforts.
- Stay abreast of new social media technologies, features, and best practices, adapting strategies accordingly.
- Collaborate with other departments to align social media efforts with broader company initiatives.
- Act as the social media subject matter expert in cross-departmental projects and initiatives.
- Continuously analyse and optimise social media strategies based on performance data and industry trends.
This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.
What You’ll Bring
You’re someone who brings:
- Clear, confident communication (written and verbal), and the ability to breakdown complex ideas
- A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals
- Strong organisational skills and the ability to manage multiple projects without dropping the ball
- Exceptional attention to detail and a commitment to high‑quality work
- Adaptability, you stay sharp, productive and positive in fast‑moving environments
- Bachelor’s degree in marketing, Communications, or a related field
- At least 5 years’ experience in social media marketing
- At least 3 years’ experience in a leadership role
- Proven track record of building and scaling social media teams and strategies from scratch
- Deep understanding of all major social media platforms, their algorithms, and advertising capabilities
- Entrepreneurial mindset with the ability to build processes and strategies from the ground up
- Strong leadership skills with experience in hiring and developing teams
Desirable Skills You’ve Got Up Your Sleeve
It would be great if you also have some of the following skills:
- In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
- Experience in developing and executing customer retention strategies
Our values are non-negotiables
Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.
These competencies are:
- Adaptability
- Ownership and accountability
- Initiating action
- Resilience
- Team orientation
- Integrity
- Innovation
What You’ll Get Back
We invest in your growth and wellbeing, so you can bring your best:
- Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.
- Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.
- Support that has your back. Our Employee Assistance Programme offers resources for you and your family.
Ready to feel superclass?
At Super Group, your experience matters. We’re honest, fair, and focused on helping you succeed – and your work will have real impact from day one.
Game on!
- Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.
- Shortlisted candidates may need to complete an assessment.
This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.
Should you not hear from us within 2 weeks, please deem your application as unsuccessful.
The perfect place to work, play and grow!