Digital Marketing Strategist/Analyst/Manager

At Ruby Digital, we’re always on the lookout for curious, digitally minded people. If you’re passionate about digital marketing and want a fast-paced, innovative agency career, join us. With our ever-evolving tech and your talent, we’ll deliver work that makes a real impact.

Join the brightest, most curious minds across disciplines. Fifteen years in, and the journey’s just begun.

This role is ideal for a marketer who thinks strategically, communicates clearly, and wants exposure to global clients and complex growth challenges.

Responsibilities

Strategy & Client Solutions

• Develop a clear understanding of each client’s business model, market, goals, and constraints
• Formulate strategic marketing recommendations based on channel mix, personas, and intent
• Educate clients on why specific strategies and channels are recommended, focusing on outcomes rather than products
• Translate business objectives into scoped, outcome-driven marketing solutions
• Liaise with both local and international clients monthly and present reports to clients

Growth Process & Commercial Enablement

• Manage and qualify inbound opportunities according to the Inbound Marketing SOP
• Present company capabilities, strategic approaches, and proposed solutions

Internal Collaboration & Development

• Execute client onboarding in collaboration with the Success Division
• Support Growth Division initiatives including process improvement, training, and reporting
• Continuously develop strategic, commercial, and communication skills with mentorship and guidance
• Work with Performance team to ascertain timelines and ensure tasks are planned, scheduled and diarised so that internal deadlines are met

Commercial & Operational Support

• Work closely with leadership and department heads
• Assist with financial analysis and operational reporting
• Support decision-making with accurate and timely financial information
• Contribute to continuous improvement initiatives across the finance function
• Actively test and analyse targeting criteria (keywords and audiences), advert creatives, landing pages, and bid strategies to drive results in line with campaign goals
• Coordinate and manage various digital marketing services for your clients
• Follow industry trends, drive innovation, and contribute to case studies, blog articles, and training, as well as define, monitor, and analyse trends
• Contribute to projects, process changes, and rollouts of the company
• Conducting keyword research, optimising website content and structure, including title tags and descriptions, internal linking, architecture, and other technical factors and implementation thereof to improve rankings for target keywords
• Monitoring Google Ads campaign performance and adjusting optimise campaign performance
• Write compelling Google Ads ad copy
• Setting up and managing campaign budgets and bids
• Monitoring, compile and communicate reports with recommendations to improve client ROI and deliver value
• Have a strong understanding of international SEO best practices.
• Providing training and guidance to Performance Team members on SEO and Google Ads best practices
• Keep pace with industry trends and developments specific to SEO and Google Ads
• Research and evaluate new technology trends and identify new campaign optimisation opportunities and present to team
• Complete tasks in line with priorities and due dates set out by Success Team and assist with tasks assigned by Team Leader & HoD
• Assist in answering technical questions asked by Success Team to develop understanding and knowledge of services rendered

• 3 years’ experience in an Agency environment as analyst or manager and/or 2 years’ as strategist
• Tertiary qualification in marketing and/or communications and/or human sciences and/or data, analytics.
• Strong ownership mentality
• High attention to detail
• Commercially aware
• Strong communication skills
• Process and systems oriented
• Comfortable operating independently
• Adaptable and solutions-driven
• Strong integrity and accountability

When you apply, please include the words, “I want to work for Ruby Group because …” in your cover letter and explain the exact reasons that you have. ANY APPLICANTS THAT DO NOT INCLUDE THIS WILL NOT BE CONSIDERED.

Please send your CV and cover letter to ***email_hidden***

Correspondence will only be conducted with shortlisted candidates.

Should you not hear from us within 2 weeks, please consider your application unsuccessful.