Digital Marketing & Performance Specialist

Job Advert Summary

The Digital Marketing & Performance Specialist is responsible for driving online visibility, traffic, direct bookings and revenue through paid media, website optimisation, SEO and digital performance analysis across the Newmark Hotels & Reserves portfolio.

Minimum Requirements

• Diploma or Degree in Digital Marketing, Marketing, Communications, E-commerce, or a related field.
• Minimum 3 years' experience in a digital marketing or performance marketing role.
• Proven experience managing Google Ads and Meta Ads campaigns.
• Experience working with Google Analytics 4 (GA4), Google Tag Manager and Google Search Console.
• Working knowledge of SEO principles and website optimisation.
• Experience managing website content through Content Management Systems (CMS).
• Strong analytical skills with the ability to interpret performance data and provide actionable insights.
• Experience managing digital marketing budgets and measuring return on advertising spend (ROAS).
• Advanced proficiency in Microsoft Excel and reporting tools.
• Excellent communication, organisational and project management skills.
• Ability to manage multiple projects and deadlines across a portfolio of properties.
• Hospitality, travel or luxury lifestyle industry experience will be advantageous.

Duties and Responsibilities

Digital Advertising & Campaign Management

• Plan, build and optimise Meta Ads campaigns across multiple properties.
• Plan, build and optimise Google Ads campaigns across Search, Display, Performance Max and YouTube.
• Monitor campaign performance and implement ongoing optimisation strategies.
• Manage advertising budgets and ensure efficient ROAS.
• Develop campaign strategies aligned with revenue and occupancy objectives.
• Work closely with Revenue and Sales teams to support commercial goals.

Website Management & Optimisation

• Manage website content, functionality and user experience.
• Oversee website updates and enhancements across the portfolio.
• Coordinate with web developers and external suppliers.
• Identify opportunities to improve website conversion rates.
• Support landing page creation and campaign-specific web assets.
• Assist with new website builds and launches.

SEO & Organic Performance

• Implement SEO best practices across websites.
• Manage keyword optimisation strategies.
• Monitor Google Search Console performance.
• Support organic traffic growth initiatives.
• Identify opportunities for technical and content-based SEO improvements.

Reporting & Analytics

• Monitor website, booking engine and paid media performance.
• Compile monthly, quarterly and annual performance reports.
• Analyse campaign effectiveness and conversion trends.
• Provide actionable insights and recommendations.
• Present findings to management and stakeholders.