CRM, Content & Digital Communications Specialist

Job Advert Summary

The CRM, Content & Digital Communications Specialist is responsible for managing customer communications, email marketing, content creation, CRM journeys and digital brand messaging across the Newmark Hotels & Reserves portfolio.

Minimum Requirements

• Diploma or Degree in Marketing, Communications, Digital Marketing, Business, or a related field.
• Minimum 2–3 years' experience in CRM, email marketing, or digital communications.
• Experience working with CRM and email marketing platforms (preferably Salesforce Marketing Cloud or similar).
• Strong copywriting, editing, and proofreading skills.
• Experience creating and managing email campaigns and customer journeys.
• Basic understanding of audience segmentation and database marketing.
• Knowledge of digital marketing principles and content management systems (CMS).
• Understanding of SEO content best practices.
• Strong project coordination and stakeholder management skills.
• Excellent attention to detail and ability to manage multiple deadlines.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
• Strong written and verbal communication skills.

Duties and Responsibilities

CRM & Email Marketing

• Manage all email marketing campaigns from concept through deployment.
• Build and execute campaigns within Marketing Cloud CRM.
• Develop automated guest journeys and lifecycle communications.
• Manage segmentation and audience targeting strategies.
• Oversee pre-stay, in-stay and post-stay communications.
• Implement testing and optimisation programmes.
• Monitor campaign performance and engagement metrics.

Content Creation & Copywriting

• Write and manage website copy, email content, and digital marketing materials.
• Create compelling campaign messaging that aligns with brand objectives.
• Ensure consistency of tone and messaging across all brands.
• Edit and proofread content for accuracy and quality.
• Develop SEO-friendly content to support organic growth.

Digital Communications Management

• Manage content requirements across websites and digital platforms.
• Coordinate promotional messaging and campaign communication.
• Support new property launches and seasonal campaigns.
• Ensure all digital touchpoints remain current and brand compliant.

Stakeholder & Project Coordination

• Liaise with General Managers, Revenue teams and operational stakeholders.
• Coordinate content approvals and campaign deliverables.
• Manage multiple communication projects simultaneously.
• Support marketing initiatives across the portfolio.