Digital Marketing Specialist

DIGITAL MARKETING SPECIALIST Role Overview

Mr K Pure & Precious Metals is bringing marketing in-house and is looking for a skilled

Digital Marketing Specialist to manage and optimise our digital advertising, lead generation, and online campaign performance.

This role will focus on improving digital enquiries, campaign performance, reporting, and branch-specific marketing across Google, Meta, and other online platforms.

Key Responsibilities

• Manage and optimise Google Ads and Meta Ads campaigns.
• Set up campaigns for Facebook, Instagram, Google Search, Display, YouTube, and remarketing.
• Monitor campaign performance, budgets, leads, and cost per lead.
• Create and manage branch-specific and location-based campaigns.
• Conduct keyword research, audience targeting, and competitor checks.
• Track website enquiries, calls, WhatsApp clicks, forms, and campaign conversions.
• Prepare weekly and monthly performance reports.
• Assist with website updates, landing pages, SEO, and Google Business Profile where needed.
• Make recommendations to improve lead quality, campaign results, and digital performance.

Required Skills & Experience

• Experience with Google Ads and Meta Ads Manager.
• Strong understanding of lead generation campaigns.
• Experience with Google Analytics, Google Tag Manager, and conversion tracking.
• Ability to manage budgets and optimise campaigns.
• Basic SEO and website knowledge.
• Good reporting and analytical skills.
• Experience with multi-branch or location-based marketing would be beneficial.

Personal Attributes

• Organised and detail-oriented.
• Analytical and results-driven.
• Proactive and willing to test new ideas.
• Able to work in a fast-paced in-house marketing team.
• Good communication skills.
• Able to explain campaign results in a clear and practical way.

Beneficial Skills

• Google Search Console.
• Mailchimp.
• WordPress.
• Basic copywriting.
• Experience with WhatsApp lead campaigns.

Main Goal of the Role

To help Mr K improve digital lead generation, reduce wasted ad spend, increase quality enquiries, support branch growth, and build a strong in-house digital marketing function.

Lidia Meyer