Marketing Portfolio (Pipeline)
Capitec
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Lead: Marketing Portfolio
Role
Lead: Marketing Portfolio
To be a key partner to business units, executing campaigns in line with business objectives, owning thedesign and successful execution of targeted and performance-oriented campaigns, focussed onboosting audience engagement and utilising effective channels.
To own the execution of planned initiatives that connect each internal and external client to Capitec’sBrand identity, strategy and objectives.
Campaign management
Marketing Analytics
Best practice and knowledge sharing
Stakeholder engagement
- Campaign management
Partner with business owners to align marketing initiatives to business objectives. Provide key subjectmatter insight towards developing campaign strategies for specific business units.
Provide input for budget planning and monitor campaign budgets.
Develop detailed comprehensive campaign plans in collaboration with internal stakeholders (businessor marketing).
Assume end-to-end ownership for small to medium sized campaigns (content creation, optimisedelivery channels, flag and remove delivery barriers, continuously monitor and communicate progress,and contribute towards measurement of success).
Develop, plan, and execute effective communication and content strategies (in alignment withcampaign and content calendar).
Utilise insights from various channels and feedback mechanisms (inputs and polls) to enhancecampaign targeting and enhance post-campaign reporting.
- Marketing Analytics
Compile and analyse operational website data to identify trends and insights pertaining to campaignperformance.
Compile and deliver reports based on analytics for campaigns.
Provide key subject matter input towards building models and tools to understand, track and integratethe customer lifecycle into campaigns and client engagements
- Best practice and knowledge sharing
Continuously research and keep up to date with industry developments and best practice.
Play a key role in supporting and contributing towards the Marketing Centre of Excellence.
Participate and facilitate knowledge sharing sessions with business stakeholders and product ownerson the adoption of new tools, techniques and technologies.
Purpose Statement
Key Performance Areas
Key Tasks and Accountabilities Section 1
Key Tasks and Accountabilities Section 2
Provide technical oversight to Marketing Coordinator, and guide the execution of activities whererequired
- Stakeholder engagement
Act as a liaison to business units
Where relevant, engage with external service providers to ensure delivery of marketing collateral andcontent.
Support Leads and Management with the preparation of content for committees and forums.
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3–5 years in marketing, including campaign management and strategic planning.
Grade 12 National Certificate / Vocational
Bachelor's Degree
in
Marketing
or
Business Management
A relevant post graduate degree
in
Business Management
Honours Degree
in
Marketing
In-depth knowledge of marketing channels, stakeholder management, and campaign execution.
Online content management, web CMS system
Analytics and tools: GA4, GTM, Optimizely
Digital marketing or ad operations
CMS (Content Management Systems) and technologies and how content is created and distributed onthese channels
Understanding of writing, designing, editing, proofing
Content management system experience
Basic understanding of programming languages
Stakeholder engagement methods
User experience principles and approaches
Website risk, compliance and security management
Analytics
Content marketing
Agile project management methodology principles
Search Engine Optimisation principles
Key Tasks and Accountabilities Section 3
Experience
Qualifications (Minimum)
Qualifications (Ideal Or Preferred)
Knowledge
Skills
Communications Skills
Problem solving skills
Analytical Skills
Attention to Detail
Computer Literacy (MS Word, MS Excel, MS Outlook)
Project Management Skills (Methodolgy Specific)
Reporting Skills
Consultation skills
Interpersonal & Relationship management Skills
Competencies
Simplify and make it easy (Team Contributor)
Earn and extend trust (Team Contributor)
Plan, deliver and raise the bar (Team Contributor)
Curious and continuously learns (Team Contributor)
Act, learn and adapt (Team Contributor)
Inspire optimism and persistence (Team Contributor)
Have courage, disagree and commit (Team Contributor)
Build one Capitec team (Team Contributor)
Conditions of Employment
A valid driver's license and own vehicle is required
Willingness to travel nationally on a regular basis
Clear criminal and credit record
Capitec is committed to diversity and, where feasible, all appointments will support the achievement of our employment equity goals.