Head of Marketing

Join the Olarm Team: Where Innovation and Collaboration Thrive!

At Olarm, we're not just a company – we're a passionate team of forward-thinkers, tech enthusiasts, and problem solvers. Our mission to revolutionise the home security and monitoring markets is driven by a set of core values that define who we are and how we work together. We believe in harnessing the power of cutting-edge IoT technology to make a real difference in people's lives.

We are very big on our culture and company values so be sure to have a look at what we value below and apply if you think you can see yourself working with the Olarm team.

Creative & Innovative Minds: We're on a continuous journey of discovery, pushing the boundaries of what's possible. Bring your creative ideas and innovative spirit to the table, as we challenge conventions and embrace new solutions.

Collaborative Energy: At Olarm, collaboration is more than just a buzzword – it's how we achieve greatness. We value diverse perspectives, foster open communication, and support one another to reach our collective goals.

Results-Driven Focus: We don't just aim for success; we make it happen. We're a team of motivated individuals who thrive on delivering results.

Personal Impact: You will have a personal impact on people's lives being in the home security industry. Join us in shaping the future of IoT and home security, leaving a lasting impact.

Learning Culture: In a fast-paced industry, learning never stops. We encourage continuous growth, providing opportunities to expand your skill set, explore new technologies, and elevate your career to new heights.

State-of-the-Art Tooling: We believe in empowering our team with the best tools available. At Olarm, you'll have access to modern, state-of-the-art AI and developer tooling to help you move faster, solve complex problems, and focus on what matters most—building great products.

Olarm is looking for a Head of Marketing/Marketing Manager to lead and evolve the company’s marketing function with a strong focus on AI-driven strategy, automation, and data-led growth.

This role requires a forward-thinking leader who can leverage

AI tools, data, and modern marketing technologies to drive brand, demand generation, and scalable growth across both consumer and channel markets.

They Will Be Responsible For

• Developing and executing a marketing strategy aligned with company objectives, with a strong emphasis on AI-enabled growth and efficiency.
• Building and executing a modern, AI-enhanced brand strategy.
• Driving lead generation and revenue growth through data-driven and automated marketing initiatives.
• Embedding AI tools and processes across the marketing function to improve performance, personalization, and scalability.
• Ensuring marketing is deeply integrated into product, sales, and customer experience.

Key Responsibilities

Strategy & AI-Driven Marketing

• Develop and execute a marketing strategy aligned with company goals, leveraging AI for targeting, personalization, and optimisation.
• Continuously evaluate and implement AI tools and platforms to improve marketing performance and efficiency.
• Build scalable, automated marketing systems across acquisition, engagement, and retention.

Brand & Positioning

• Define and execute a strong, differentiated brand strategy.
• Ensure consistent brand messaging across all channels and touchpoints.
• Use AI-driven insights to refine messaging and positioning.

Campaigns & Demand Generation

• Plan and execute data-driven marketing campaigns (digital and offline).
• Leverage AI to optimise campaign performance (e.g., targeting, creative testing, channel mix).
• Drive lead generation across both consumer and channel markets.
• Continuously analyse and optimise campaigns based on performance data.

Product Marketing & Cross-Functional Alignment

• Ensure marketing, branding, and customer insights are represented during product development.
• Work closely with Product, Engineering, and Sales to align messaging and go-to-market strategies.
• Support product launches with coordinated, high-impact campaigns.

Sales Enablement

• Collaborate with the Sales team to:
• Align marketing and sales strategies.
• Provide high-quality, conversion-focused content and campaigns.
• Ensure seamless handover from marketing to sales through well-defined funnels and systems.

Team Leadership & Execution

• Lead and manage the marketing team, ensuring clear priorities, accountability, and high performance.
• Manage workload, timelines, and campaign execution across the team.
• Build a culture of data-driven decision-making and continuous improvement.

Analytics, Reporting & Optimisation

• Regularly review campaign and channel performance using analytics tools.
• Track and report on key metrics (lead generation, CAC, conversion rates, ROI).
• Adapt marketing plans based on performance and business needs.

Partnerships, PR & Exposure

• Manage public relations and media engagement.
• Identify and execute on opportunities to increase brand exposure.
• Build and manage relationships with external partners, agencies, and platforms.
• Plan and execute marketing activations with strategic partners.
• Plan and execute all events, campaigns, social media, advertising etc.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in a marketing leadership role, ideally within tech, SaaS, or IoT.
• Strong experience developing and executing end-to-end marketing strategies and campaigns.
• Demonstrated experience using AI tools and marketing automation platforms (e.g., AI content tools, CRM automation, campaign optimisation tools).
• Strong analytical and data-driven mindset.
• Excellent written and verbal communication skills.
• Strong project management and team leadership abilities.
• Experience with CRM systems, marketing automation platforms, and digital advertising tools.

Key Competencies

• AI-first and innovation-driven mindset.
• Strategic thinker with strong execution capability.
• Commercially driven with focus on measurable outcomes.
• Strong leadership and team development skills.
• Ability to operate in a fast-paced, high-growth environment.

What Success Looks Like In This Role

• Marketing is highly automated, data-driven, and scalable.
• Strong growth in qualified leads and revenue contribution.
• Clear and consistent brand positioning in the market.
• High alignment between marketing, sales, and product teams.

Benefits

• Exciting Workspace.
• Cutting-Edge Technology.
• Engaging Projects and Innovations.
• High-Tech Atmosphere.
• Versatile Experience - Get exposure to a wide range of things.
• Involvement in Manufacturing Processes - End-to-End Involvement.
• Inspiring Work Environment.
• Opportunity for Career Growth and Continuous Learning - Cross-Functional Teams.
• Contributing to a South African Company with a real impact on people's lives.
• Olarm Device and Subscription.

Are you ready to embark on a journey that's both professionally fulfilling and personally rewarding? If you're excited about technology, driven by results, and thrive in a collaborative environment, Olarm is the place for you. Join us in shaping the future of smart security solutions!

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