App Marketing Coordinator

Technical & Digital Marketing Skills

• Digital marketing fundamentals (paid media, CRM, social media marketing)
• Basic understanding of app marketing and app store optimization (ASO)
• Campaign coordination and execution
• Performance tracking and data reporting (using Excel, Google Sheets)
• Knowledge of key marketing metrics (installs, engagement, retention, ROAS)
• Experience or interest in influencer marketing coordination
• Basic graphic or creative asset coordination skills

Analytical Skills

• Ability to analyze campaign performance data and extract actionable insights
• Competitor and market research abilities
• Strong attention to detail in reporting and performance monitoring

Communication & Collaboration

• Cross-functional team collaboration (marketing, product, analytics, creative teams)
• Effective communication to ensure timely delivery of campaign materials
• Liaison skills to align marketing efforts with product releases and customer feedback

User Engagement & Retention

• Understanding of user lifecycle and retention strategies
• Basic knowledge of push notifications and in-app messaging

Personal & Professional Competencies

• Results-driven mindset with focus on achieving business goals
• Accountability and reliability in task completion
• Creativity in campaign ideation and communication
• Ability to work under deadlines and coordinate multiple tasks efficiently
• Proactive problem-solving attitude

Responsibilities

Campaign Coordination

• Supports the planning, execution, and monitoring of acquisition and retention campaigns across digital channels including paid media, CRM (email, push), social media, and influencer partnerships.
• Ensures timely delivery of creative assets and campaign deliverables in collaboration with internal creative, product, and media teams.

Performance Tracking and Reporting

• Assists with monitoring KPIs including installs, engagement rates, retention, and return on ad spend (ROAS).
• Supports reporting efforts by compiling campaign results, extracting insights, and identifying optimization opportunities.

Cross-Functional Collaboration

• Acts as a liaison between marketing, product, analytics, and support teams to align promotional efforts with app releases, product roadmaps, and customer feedback loops.
• Coordinates with teams to align marketing initiatives and creative rollouts for user onboarding flows.

User Engagement and Retention Support

• Helps manage in-app messaging, push notification strategies, and personalized content delivery
• Participates in brainstorming and testing strategies to improve user lifecycle performance.

Competitive and Market Insights

• Conducts benchmarking and competitor analytics to inform strategy and app positioning.
• Keeps abreast of industry trends in mobile marketing.

Qualifications

• Matric
• Degree/Diploma in Marketing or Relevant Field
• Digital Marketing
• Account management
• Media buying (online)
• Google Analytics
• Programmatic advertising
• App Marketing / ASO / MMP

Hollywoodbets is a sports and entertainment betting operator that was born and bred in Durban, South Africa. Whether you’re in one of our upmarket retail branches or online, our customers can conveniently place bets in style anytime, anywhere.

We’re proud to partner with local and international legends, from the Hollywoodbets Sharks and Brentford FC to iconic events like the Hollywoodbets Durban July. Being part of our Purple Team means being part of something bigger.

At Hollywoodbets, every day is a chance to learn, grow, and make an impact. We move fast, think big, and work together to turn bold ideas into reality. With passion, creativity, and a shared purpose, we bring our Purple Spirit to everything we do.

The opportunities here are endless. If you’re driven, curious, agile and ready to level up, there’s no limit to how far you can go with the Purple Team!