Marketing Activations Lead

Job Information

• Date Opened 19/06/2026
• Job Type Full time
• Industry Marketing
• Work Experience 5 years
• Education Level Grade 12 or equivalent
• City Cape Town
• Province Western Cape
• Country South Africa
• Postal Code 7405

Wena WiFi is a dynamic, community-centric Internet Service Provider dedicated to delivering affordable, high-speed WiFi connectivity to underserved and high-density communities. We believe in bridging the digital divide through grassroots engagement, empowering local businesses, and providing seamless connectivity where it matters most.

Role Purpose

The Marketing Activations Supervisor is responsible for leading all on-the-ground marketing activities, field activations, and community-level brand presence for Wena WiFi. This is a highly operational, field-based role that requires a unique blend of team leadership, relationship building, and creative digital storytelling.

The successful candidate acts as Wena WiFi’s eyes and ears on the ground, navigating the unique dynamics of township economies while taking full ownership of capturing and guiding hyper-local social media content. This position is essential for driving subscriber uptake, maximising brand visibility, and fostering long-term community trust.

Key Responsibilities

• Field Activations & Uptake Management
• Daily Activations Setup: Ensure that daily marketing activations are seamlessly set up and executed in high-footfall, strategic areas to directly increase user uptake and marketing exposure.
• Event Integration: Identify, secure entry into, and leverage key community, sporting, or business events to showcase Wena WiFi services and maximise market penetration.
• Campaign Execution: Actively attend and oversee promotions and field activations, keeping energy levels high and directly motivating the field teams.
• Grassroots Marketing: Lead on-the-ground campaigns including localised flyer drops, door-to-door knocks, and community networking events.
• Community Partnerships & Township OOH Branding
• Spaza Shop & Local Business Branding: Create, develop, and foster deep relationships with key Spaza shop owners, local businesses, and informal traders to secure and manage Out-of-Home (OOH) branding and activation footprints.
• Stakeholder Relations: Build and maintain long-term relationships with key community leaders, ward councilors, business forums, and local organisations to pave the way for frictionless marketing access.
• Corporate Social Responsibility (CSR): Identify, establish, and execute partnership opportunities with local community initiatives that align directly with Wena WiFi’s CSR goals, building brand equity and trust from within the community.
• Local Compliance & Safety: Navigate local township dynamics safely and respectfully, ensuring all field activities comply with local community norms, permissions, and security protocols.
• Project Management & Trade Exchanges
• End-to-End Event Management: Act as the project manager for all localised events, handling activations from the initial planning phases and resource allocation through to on-site execution and post-event clean-up.
• Trade Exchange Agreements: Negotiate, draft, and manage mutually beneficial trade exchange agreements with local event organisers, businesses, and venues to maximise exposure while optimising budget spend.
• Social Media Content & Strategy Execution
• Strategy Collaboration: Partner closely with the Social Media and Marketing Manager to develop, curate, and execute Wena WiFi's localised social media strategy to achieve growth and engagement objectives.
• High-Quality Content Capture: Shoot, film, and produce high-quality, authentic on-the-scene content (photos, short-form videos, vox pops, and behind-the-scenes footage) during daily field activations and community events.
• Township Content Expert: Serve as the strategic guide for what digital content works best in the township ecosystem, ensuring messaging, humor, and visuals resonate genuinely with the local community.
• Team Creative Direction: Train, guide, and mentor field promo agents on how to spot content opportunities and shoot effective raw footage on their mobile devices to maintain a steady stream of online updates.
• Trend Tracking: Monitor hyper-local digital trends, viral sounds, and platform features (e.g., TikTok, Instagram Reels, Facebook, WhatsApp Status) to keep Wena WiFi’s online presence culturally relevant and engaging.
• Team Leadership & People Management
• Agent Supervision: Provide direct, day-to-day management, scheduling, and performance tracking for the Promotions Agents and field teams.
• Onboarding & Training: Assist in training new promotional staff on brand values, product knowledge, township engagement etiquette, and field sales techniques.
• Flexibility & Weekend Oversight: Manage, support, and supervise the activation teams during weekends and holidays when community events and foot traffic are at their peak.
• Procurement, Collateral & Inventory Control
• End-to-End Supply Management: Responsible for proactively ordering all marketing and promotional collateral to meet field demands.
• Supplier & Quote Management: Source competitive quotations and oversee final production of all branded assets, including uniforms, merchandise, gazebos, flyers, and exhibition materials.
• Logistical Oversight: Manage the storage, packing, transport, and distribution of promotional materials to field teams, ensuring the marketing storeroom remains organised, audited, and fully stocked.
• Insights, Data & Customer Relations
• Market Intelligence: Collect and collate qualitative and quantitative data from field surveys, consumer interactions, and competitor activities in active and upcoming zones.
• Field Support & Resolution: Act as the first line of defense for customer queries or complaints encountered in the field, ensuring exceptional customer service and swift resolution.

Requirements

Qualifications & Experience

• Education: Completed Tertiary level qualification in Marketing, Media, Creative Brand Communications, or a related field.
• Field Experience: Minimum of 3 years of experience in field promotions, experiential marketing, or direct sales, with a heavy emphasis on Township / Informal Market Marketing.
• Social Media Experience: Proven portfolio or track record of creating, shooting, and curating engaging short-form video content (TikToks, Reels, Shorts) or managing brand/community social media channels.
• Leadership Experience: Minimum of 1–2 years of experience in a Team Lead, Supervisor, or similar managerial capacity.
• Licensing: Must possess a valid driver’s license (essential for transporting team gear and navigating various activation sites).

Key Skills & Attributes

• Mobile Content Production: Proficient in using smartphones and basic mobile editing tools (e.g., CapCut, Canva, Lightroom) to shoot high-quality, stable, and well-lit video and photo content under rapid field conditions.
• Township Culture Fluency: Deep understanding of township trends, humor, social dynamics, and digital consumption patterns. Fluency in dominant regional languages i.e: isiXhosa is required.
• Project Management: Proven ability to manage timelines, coordinate asset logistics, and balance multiple event schedules simultaneously.
• Street-Smart & Adaptable: Exceptional situational awareness with the ability to confidently navigate complex local community environments and think quickly on your feet.
• Communication & Collaboration: Strong interpersonal skills, capable of shifting seamlessly from corporate alignment with the Social Media Manager to casual conversations with informal traders and community members.
• Physical Stamina: This is an active field role requiring regular travel, setting up outdoor marketing equipment (gazebos, banners), and working outdoors across various weather conditions.

Language Proficiency: Must be fully bilingual in English and isiXhosa with excellent written and verbal communication skills.

check(event) ; career-website-detail-template-2 => apply(record.id,meta)" mousedown="lyte-button => check(event)" final-style="background-color:#6875E2;border-color:#6875E2;color:white;" final-class="lyte-button lyteBackgroundColorBtn lyteSuccess" lyte-rendered="">