Senior CRM Manager (Hybrid)

Recruiter

Communicate Recruitment

Job Ref

CTD000500/PKN

Date posted

Friday, June 19, 2026

Location

Cape Town, South Africa

SUMMARY

A fast-growing, internationally focused organisation is seeking a highly skilled Senior Marketing Manager to take ownership of customer engagement across digital channels. This is an exciting opportunity to join a dynamic, data-led environment where customer experience and innovation are at the heart of everything.

In this role, you will lead the design, execution, and optimisation of personalised marketing journeys, helping to drive engagement, conversion, and long-term loyalty across a global customer base.

POSITION INFO

Job Description: You will play a central role in delivering seamless, relevant, and high-impact communications across multiple platforms. Working at the intersection of strategy and operations, you will turn business objectives into actionable, measurable marketing activity. Key areas of responsibility include: End-to-End Customer Journeys Design, build and continuously enhance lifecycle journeys across email, mobile, app and web channels Platform & Programme Enablement Lead the onboarding and integration of new and existing customer programmes into digital platforms, ensuring alignment across systems, messaging, and data flows Campaign Execution Deliver targeted, multi-channel campaigns, balancing business-as-usual activity with strategic projects Collaboration Across Teams Work closely with product, engineering, data and commercial teams to ensure smooth delivery and alignment of marketing initiatives Testing & Continuous Improvement Develop structured testing plans (including A/B and multivariate testing) to optimise engagement, retention and conversion rates Performance Analysis Track, measure and interpret campaign performance, providing actionable insights to refine and improve results Skills & Experience: Proven experience in digital marketing, CRM, or customer lifecycle roles within a data-driven environment Hands-on experience using advanced marketing automation and customer engagement platforms Strong project management capability, with a track record of delivering complex initiatives Experience in lifecycle or transactional marketing across digital or mobile channels Analytical mindset with confidence in using data to guide decision-making Excellent collaboration and stakeholder management skills Strong attention to detail and a proactive, delivery-focused approach Qualification: Marketing degree or related qualification Only South African Residents or individuals with a relevant South African work permit will be considered. If you have not had any response in two weeks, please consider the vacancy application unsuccessful. Your profile will be kept on our database for any other suitable roles / positions. Connect with us on and Register your CV to create a profile and to view all our Digital recruitment vacancies. Let us assist you with your career. For further Digital Marketing, Paid Media, PPC, SEO, Copywriter, Graphic design, CRM, and Social Media jobs.