Sales Account Manager (BET)
BETSoftware
Job Description
- Sales and Business Development
- Account Management
Responsibilities
New Business Development
- Identify, pursue, and secure new business opportunities within the online gaming and gambling sector.
- Develop and maintain a pipeline of prospective operators, aggregators, and strategic partners.
- Conduct market research and competitor analysis to identify commercial opportunities and emerging trends.
- Present Gaming products, solutions, and value propositions to potential clients.
- Lead commercial discussions, proposals, and negotiations with prospective partners.
- Assist in preparing commercial agreements, onboarding documentation, and partnership proposals.
- Attend industry events, expos, and networking opportunities to build relationships and generate leads.
Account Management
- Manage and grow relationships with existing clients and partners.
- Act as the primary point of contact for all commercial and operational account matters.
- Ensure client satisfaction through proactive communication and relationship management.
- Conduct regular account reviews and performance discussions with clients.
- Identify upsell and cross-sell opportunities within existing accounts.
- Monitor client performance, revenue trends, and engagement metrics.
- Work closely with internal teams to ensure timely resolution of client queries and operational issues.
Reporting
- Maintain accurate CRM records, sales pipelines, and account documentation.
- Prepare weekly and monthly sales and account performance reports.
- Track commercial targets, revenue performance, and partnership KPIs.
- Ensure all account activities comply with regulatory and company requirements.
- Assist with forecasting and commercial planning activities.
Innovation & Market Insight
- Continuously monitor market trends, competitor activity, and emerging innovations within the online gaming and betting industry.
- Identify opportunities for new products, features, and enhancements that improve customer experience and commercial performance.
- Provide strategic market insights and recommendations to support business growth and product development initiatives.
- Analyse competitor offerings, promotional strategies, and platform innovations to maintain industry competitiveness.
- Collaborate with Product and Operations teams to introduce innovative solutions aligned with player demands and market trends.
- Identify opportunities to improve operational efficiencies, player engagement, and revenue generation across betting platforms.
- Stay informed on regulatory, technological, and industry developments that may impact the business or product offering.
- Own the commercial performance and revenue growth of assigned accounts.
- Monitor account profitability, turnover, GGR/NGR performance, and product adoption.
- Drive account growth through strategic upselling, cross-selling, and promotional initiatives.
- Develop account growth strategies aligned with client objectives and market opportunities.
Revenue Ownership & Commercial Performance
- Achieve monthly and quarterly commercial targets.
- Coordinate and oversee new game launches, provider integrations, and product rollouts with operators.
- Ensure successful onboarding and go-live execution for new partners and gaming products.
- Work closely with technical, compliance, and operations teams to manage launch timelines and deliverables.
- Monitor post-launch performance and recommend optimization opportunities.
Product Launch & Integration Coordination
- Coordinate and oversee new game launches, provider integrations, and product rollouts with operators.
- Ensure successful onboarding and go-live execution for new partners and gaming products.
- Work closely with technical, compliance, and operations teams to manage launch timelines and deliverables.
- Monitor post-launch performance and recommend optimization opportunities.
Regulatory & Compliance Awareness
- Maintain awareness of regulatory requirements and compliance obligations within regulated gaming markets.
- Ensure all commercial activities, products, and promotions comply with applicable gambling regulations and company policies.
- Escalate compliance or operational risks where required.
Strategic Account Planning
- Develop and maintain strategic account plans for key operators and partners.
- Identify long-term growth opportunities within assigned accounts and markets.
- Build strong executive-level relationships with stakeholders across operator businesses.
Living the spirit
- Builds strong, trust-based relationships with clients and internal teams
- Embraces change, ambiguity, and new challenges in the fast-paced gaming industry
- Shows curiosity and enthusiasm when exploring new markets or opportunities
- Takes ownership of successes and failures
- Acts with honesty, transparency, and accountability in all interactions
- Brings authenticity and confidence into client engagements and negotiations
- Builds genuine relationships with partners and stakeholders
- Encourages open communication and diverse perspectives
Qualifications
- Related degree or diploma
- Account Management Experience
- Sales and Business Development Experience
- Betting Knowledge