Sales Account Manager (BET)

BETSoftware

Job Description

  • Sales and Business Development
  • Account Management

Responsibilities

New Business Development

  • Identify, pursue, and secure new business opportunities within the online gaming and gambling sector.
  • Develop and maintain a pipeline of prospective operators, aggregators, and strategic partners.
  • Conduct market research and competitor analysis to identify commercial opportunities and emerging trends.
  • Present Gaming products, solutions, and value propositions to potential clients.
  • Lead commercial discussions, proposals, and negotiations with prospective partners.
  • Assist in preparing commercial agreements, onboarding documentation, and partnership proposals.
  • Attend industry events, expos, and networking opportunities to build relationships and generate leads.

Account Management

  • Manage and grow relationships with existing clients and partners.
  • Act as the primary point of contact for all commercial and operational account matters.
  • Ensure client satisfaction through proactive communication and relationship management.
  • Conduct regular account reviews and performance discussions with clients.
  • Identify upsell and cross-sell opportunities within existing accounts.
  • Monitor client performance, revenue trends, and engagement metrics.
  • Work closely with internal teams to ensure timely resolution of client queries and operational issues.

Reporting

  • Maintain accurate CRM records, sales pipelines, and account documentation.
  • Prepare weekly and monthly sales and account performance reports.
  • Track commercial targets, revenue performance, and partnership KPIs.
  • Ensure all account activities comply with regulatory and company requirements.
  • Assist with forecasting and commercial planning activities.

Innovation & Market Insight

  • Continuously monitor market trends, competitor activity, and emerging innovations within the online gaming and betting industry.
  • Identify opportunities for new products, features, and enhancements that improve customer experience and commercial performance.
  • Provide strategic market insights and recommendations to support business growth and product development initiatives.
  • Analyse competitor offerings, promotional strategies, and platform innovations to maintain industry competitiveness.
  • Collaborate with Product and Operations teams to introduce innovative solutions aligned with player demands and market trends.
  • Identify opportunities to improve operational efficiencies, player engagement, and revenue generation across betting platforms.
  • Stay informed on regulatory, technological, and industry developments that may impact the business or product offering.
  • Own the commercial performance and revenue growth of assigned accounts.
  • Monitor account profitability, turnover, GGR/NGR performance, and product adoption.
  • Drive account growth through strategic upselling, cross-selling, and promotional initiatives.
  • Develop account growth strategies aligned with client objectives and market opportunities.

Revenue Ownership & Commercial Performance

  • Achieve monthly and quarterly commercial targets.
  • Coordinate and oversee new game launches, provider integrations, and product rollouts with operators.
  • Ensure successful onboarding and go-live execution for new partners and gaming products.
  • Work closely with technical, compliance, and operations teams to manage launch timelines and deliverables.
  • Monitor post-launch performance and recommend optimization opportunities.

Product Launch & Integration Coordination

  • Coordinate and oversee new game launches, provider integrations, and product rollouts with operators.
  • Ensure successful onboarding and go-live execution for new partners and gaming products.
  • Work closely with technical, compliance, and operations teams to manage launch timelines and deliverables.
  • Monitor post-launch performance and recommend optimization opportunities.

Regulatory & Compliance Awareness

  • Maintain awareness of regulatory requirements and compliance obligations within regulated gaming markets.
  • Ensure all commercial activities, products, and promotions comply with applicable gambling regulations and company policies.
  • Escalate compliance or operational risks where required.

Strategic Account Planning

  • Develop and maintain strategic account plans for key operators and partners.
  • Identify long-term growth opportunities within assigned accounts and markets.
  • Build strong executive-level relationships with stakeholders across operator businesses.

Living the spirit

  • Builds strong, trust-based relationships with clients and internal teams
  • Embraces change, ambiguity, and new challenges in the fast-paced gaming industry
  • Shows curiosity and enthusiasm when exploring new markets or opportunities
  • Takes ownership of successes and failures
  • Acts with honesty, transparency, and accountability in all interactions
  • Brings authenticity and confidence into client engagements and negotiations
  • Builds genuine relationships with partners and stakeholders
  • Encourages open communication and diverse perspectives

Qualifications

  • Related degree or diploma
  • Account Management Experience
  • Sales and Business Development Experience
  • Betting Knowledge