Junior Brand Manager

About Premier FMCG

Premier FMCG is at the heart of South Africa’s FMCG industry, delivering trusted, iconic brands across our Bakery, Milling, Confectionery, Home & Personal Care and Culinary divisions. We are driven by innovation, collaboration, and a high-performance growth culture. We empower our people to strive for excellence ensuring that our products and people make a difference in the everyday lives of our consumers.

Job Purpose

As a Junior Brand Manager for the maize portfolio in the Milling division, you are expected to make a genuine contribution to the organisation. You will be responsible for the success of your appointed brand by actively driving brand growth in terms of brand equity, value market share, weighted distribution, revenue and profitability.

Role And Responsibilities

• Manage and execute brand strategies to achieve business objectives such as brand equity, revenue growth, and market share.
• Lead execution of marketing campaigns, product launches, key projects and brand initiatives.
• Collaborate with cross-functional teams to ensure project objectives are met on time and within budget
• Manage innovation timelines, milestones, and deliverables to ensure successful outcomes.
• Lead the development and execution of shopper marketing activities that drive category growth, improve in –store visibility, optimize share of shelf and support successful launch of innovation
• Highlight opportunities and risk to various organisational stakeholders, creating business cases for new projects, action plans and implementation of tactics where necessary.Engage and collaborate with internal stakeholders, including marketing, sales, CI teams etc. to ensure alignment and execution.
• Build relationships with external partners, agencies, and suppliers to support project execution and collaboration.

What You Will Be Measured On

• Brand Revenue (Against Budget and Growth vs. PY)
• Brand Profit / MC% (Against Budget and Growth vs. PY)
• Brand Value and Volume Market Share (Against Target and Growth vs. PY)

Qualification Requirements

A degree in Marketing, Business, Communications, Digital Marketing or Advertising. A post-graduate specialisation in Marketing is preferable.

Experience Requirements

• Minimum 4 years’ post-degree experience.
• Marketing in FMCG with interaction with trade and sales (3 years) will be advantageous.

Key Outputs

• Ability to develop a brand strategy with a thorough demonstration of how to translate marketing
• Ability to independently extract, analyse and translate market, consumer, competitor and commercial data into actionable insights and that drive growth, market share and profitability
• Stakeholder management and the ability to influence, network and lead to drive alignment and facilitate decision making.
• Well-developed capability on Outlook, PowerPoint, Word and Excel with the ability to put together attractive well thought out presentations and present in a confident manner that facilitates fast-tracked decision making. Attributes:
• Positive, action orientated attitude with a real desire to learn and develop.
• Creative and innovative thinking.
• Flexible approach to problem solving with an agile mindset that can adjust to changing market and organisational conditions.
• Inquisitive and eager to learn, confident to use own initiative but with strong focus on detail.
• Ability to work flexibly and proactively to achieve results.