Creative Copywriter

Responsibilities

Being a part of the Hollywoodbets Purple Team is an opportunity to become a part of one of South Africa’s biggest success stories. From humble beginnings in Durban, Hollywoodbets has grown into a powerhouse brand operating across Africa and the United Kingdom. And that’s just the beginning. Our talented Team is on a mission to increase our global footprint, ready to take on any challenge because at Hollywoodbets, not even the sky is the limit. Join our Team and let’s reach for the stars.

We have an amazing opportunity for a Creative Copywriter to be based in Umhlanga, Durban. Do you think you have what it takes to be our newest Purple Star?

With Hollywoodbets You Will

Innovate and create as part of a like-minded, authentic Team eager to achieve goals.

Embrace challenges and the thrill of working in a vibrant and fast-paced industry.

Grow with our development plans and culture that allows you to further your career.

You Bring

• Minimum 3 years' experience in a related role
• A strong portfolio of work showcasing a range of campaigns, conceptual ability, and copywriting craft

A Bonus To Have

• Diploma/Degree in related field
• Valid Driver’s License (Advantageous)

What You’ll Do For The Brand

• Work closely with the Head of Creative: Copywriting, to cultivate and execute creative messages that meet client objectives.
• Develop compelling copy across multiple platforms including but not limited to Print, Outdoor, In-Store Activations, In-store, Social Media, Brand/Publications, Scriptwriting: Digital, Radio, TV and Podcasts.
• Work in partnership with the creative team to ensure that copy and visuals work together effortlessly to create robust advertising campaigns in alignment to a brief.
• Ability to interpret briefs into slogans, catchphrases and effective content.
• Excellent written and verbal communication skills, with an ability to craft compelling copy that resonates with product specific target audiences.
• Ability to write in varying tones and styles, whereby content is clear, concise, compelling, credible, and has a call to action.
• Conceptualize and bring dynamic copywriting ideas during brainstorming sessions with the creative team
• Check that our content complies with regulations and legislation.
• Present and articulate creative work to internal stakeholders and having the ability to verbalize the strategy behind each concept.
• Stay up-to-date with industry trends to ensure that our messaging is fresh, innovative, and effective.
• Build a media database.
• Understand the brand and product
• Research target audiences and competitors
• Adhoc duties
• Strong attention to detail and quality assurance: Copy editing to ensure that all spelling and grammar is correct
• Ability to manage multiple projects concurrently and meet tight deadlines.
• Check that our content complies with regulations and legislation.
• Present and articulate creative work to internal stakeholders and having the ability to verbalize the strategy behind each concept.
• Stay up-to-date with industry trends to ensure that our messaging is fresh, innovative, and effective.
• Build a media database.
• Understand the brand and product
• Research target audiences and competitors
• Adhoc duties

Advantageous

• Develop and write engaging internal communication to the team that accurately reflects the brand tone.
• Recruitment Copywriter: Developing copy for Job advertisements.
• Technical Copywriting: Developing copy for Explainer videos.
• SEO Copywriting: Experience in creating copy content to educate users and increase rankings.

What You’ll Bring To The Team

• Ability to problem solve in a timely and effective manner
• High sense of accountability towards work
• Interpersonal Skills.

So, are you ready to level up, learn, and perform at your best? Apply now!

Please be advised that should you not be contacted within 30 days, kindly consider your application to be unsuccessful.

Hollywoodbets is a sports and entertainment betting operator that was born and bred in Durban, South Africa. Whether you’re in one of our upmarket retail branches or online, our customers can conveniently place bets in style anytime, anywhere.

We’re proud to partner with local and international legends, from the Hollywoodbets Sharks and Brentford FC to iconic events like the Hollywoodbets Durban July. Being part of our Purple Team means being part of something bigger.

At Hollywoodbets, every day is a chance to learn, grow, and make an impact. We move fast, think big, and work together to turn bold ideas into reality. With passion, creativity, and a shared purpose, we bring our Purple Spirit to everything we do.

The opportunities here are endless. If you’re driven, curious, agile and ready to level up, there’s no limit to how far you can go with the Purple Team!