Digital Coordinator

A leading local media company in Durban is seeking a dynamic and passionate Digital Coordinator to join their team. This is an exciting opportunity for a digitally savvy journalist who loves news, storytelling and driving digital innovation in local media.

To coordinate and drive the digital output of the newsroom, ensuring content is engaging, optimised for digital platforms, and aligned with audience trends while maintaining the highest editorial standards.

The Digital Coordinator will work closely with the editor and newsroom team to produce high-quality digital content, guide journalists on digital best practices, optimise content for performance, manage social media engagement, and support campaigns and special projects. This role requires a strong blend of journalistic skill, digital expertise, leadership and organisational ability.

Content & Digital Storytelling

• Work closely with the editor and newsroom team to produce engaging, high-quality digital content.
• Drive a culture of strong digital storytelling across the newsroom.
• Guide journalists to pitch and produce stories aligned with current trends and audience interests.
• Ensure all content is optimised for digital performance, including SEO, platform relevance and readability.
• Identify underperforming content and implement strategies to improve reach and engagement.
• Identify news opportunities and source relevant, compelling content for digital platforms.

Social Media & Audience Engagement

• Oversee and actively engage with social media platforms and audience interaction.
• Monitor social media trends and implement effective strategies within the newsroom.
• Analyse digital performance using Google Analytics and social media insights to inform content decisions.

Campaigns & Special Projects

• Play a key role in campaigns such as Best of Durban, SPAR Stars and other branch initiatives.
• Assist in developing campaign strategies, compiling video content and writing scripts.
• Support and help manage digital projects from concept to execution.

Training, Workflow & Compliance

• Assist with staff training and upskilling in digital best practices and tools.
• Improve workflow processes and drive efficiencies within the newsroom.
• Ensure all content complies with editorial standards and industry regulations.
• Collaborate effectively with digital and print sales teams.

Essential

• Journalism experience with a genuine passion for news, storytelling and digital innovation.
• Exceptional command of the English language with strong editorial judgement.
• Strong interpersonal and leadership skills, with the ability to guide and influence newsroom output.
• Ability to subedit content quickly, accurately and work under pressure to tight deadlines.
• Strong understanding of online and social media platforms, trends and audience behaviour.
• Proven ability to identify, interpret and act on digital trends.
• Basic design and video editing skills (Canva, InShot, CapCut or similar).
• Strong understanding of SEO, content optimisation and digital best practices.
• CMS and WordPress experience.
• Understanding of analytics tools such as Google Analytics and social media insights.
• Excellent communication skills and the ability to work across departments and branches.
• Ability to multitask, manage deadlines and remain organised in a high-pressure environment.

Desirable

• Previous experience in a digital-first or converged newsroom environment.
• Experience with video content creation and social media content strategy.
• Familiarity with local Durban / KZN news landscape and community issues.

• Strong digital mindset with excellent news judgement.
• Leadership and mentoring ability within a newsroom environment.
• High attention to detail and commitment to quality.
• Creative thinker who stays ahead of digital trends.
• Organised, deadline-driven and calm under pressure.
• Collaborative team player with strong interpersonal skills.

• Digital content engagement and reach
• SEO performance and content optimisation results
• Social media growth and audience interaction
• Campaign and special project success
• Newsroom digital upskilling and adoption of best practices

Content turnaround time and quality standards

Will be shared with shortlisted candidates.

This opportunity is being managed exclusively by Apexire — specialists in AI-powered recruitment for media, digital, editorial and creative roles.

We connect exceptional talent with leading media and digital organisations. All applications are handled confidentially.

To apply: Please send your CV and a short motivation letter to ***email_hidden***.

Only shortlisted candidates will be contacted. The company is an equal opportunity employer