Senior Creative Copywriter

Job Description

• Brand voice & storytelling
• Multi channel copywriting
• Creative concepting
• Data led optimisation
• Compliance awareness

Responsibilities

Strategic & Creative Leadership

• Own and evolve the group brand voice across all platforms, ensuring it remains distinctive, consistent, and impactful
• Lead copy direction for major campaigns, promotions, and brand initiatives
• Drive the development of powerful, insight-led creative concepts aligned to business and marketing objectives
• Translate strategic briefs into compelling campaign ideas, messaging territories, and creative platforms
• Lead the development of campaign messaging frameworks that guide content delivery across channels
• Collaborate cross-functionally with designers, marketers, and stakeholders to shape and refine concepts from ideation through to rollout
• Act as a key creative voice, ensuring conceptual integrity and strategic alignment across all work
• Mentor and guide junior copywriters, elevating both creative thinking and delivery standards

Creative Concept, Ideation & Strategic Copy Development

• Lead and actively contribute to ideation sessions, generating innovative, insight-driven concepts and creative territories
• Develop high-level campaign narratives and messaging platforms that resonate with target audiences
• Craft strategic, campaign-level copy that articulates brand positioning, value propositions, and promotional messaging
• Translate complex business objectives, product offerings, and audience insights into clear, persuasive messaging strategies
• Build cohesive storytelling frameworks and messaging hierarchies across integrated campaigns
• Define and guide tone, voice, and messaging approaches across audiences, channels, and brands
• Ensure all creative concepts are grounded in strong insights, customer understanding, and brand strategy

Content Delivery & Quality Oversight

• Responsible for the delivery of high-quality, strategically aligned copy across key marketing channels
• Ensure consistency, clarity, and effectiveness of messaging across multiple touchpoints and campaigns
• Ensure content outputs meet creative, strategic, and brand standards
• Manage campaign messaging to maintain impact and alignment
• Ensure messaging is effectively translated into channel-specific content
• Ensure creative excellence with commercial objectives to support engagement and conversion goals
• Ensure timely and efficient provision of content across multiple concurrent projects

Creative Collaboration & Influence

• Partner closely with creative, marketing, and product teams to align messaging with overall campaign and business strategy
• Facilitate collaboration between copy, design, and other disciplines to ensure integrated and cohesive outputs
• Present and articulate creative concepts and messaging strategies to stakeholders
• Influence stakeholders to ensure delivery of strategically sound and creatively compelling work

Brand Stewardship & Compliance

• Ensure all messaging aligns with brand guidelines, tone of voice, and positioning
• Maintain consistency and integrity of the brand voice
• Work closely with legal and compliance teams to ensure regulatory adherence

Performance & Continuous Improvement

• Leverage data, audience insights, and market trends to inform and refine messaging strategies
• Continuously assess and optimise campaign messaging to improve effectiveness
• Stay up to date with industry trends, competitor activity, and emerging creative practices

Qualifications

• Diploma/ Degree in related field (Advantageous)
• 5+ years’ experience as a copywriter, with at least 2 years in a senior or lead role
• Proven experience writing for digital-first brands
• Strong portfolio showcasing campaign work, promotional copy, and brand storytelling
• Excellent command of the English language (additional South African languages are an advantage) (Advantageous)
• Experience in the betting, gaming, sports, or entertainment industry (Advantageous)
• Understanding of CRM, UX writing, and conversion-focused copy (Advantageous)
• Familiarity with SEO principles and performance marketing (Advantageous)

Hollywoodbets is a sports and entertainment betting operator that was born and bred in Durban, South Africa. Whether you’re in one of our upmarket retail branches or online, our customers can conveniently place bets in style anytime, anywhere.

We’re proud to partner with local and international legends, from the Hollywoodbets Sharks and Brentford FC to iconic events like the Hollywoodbets Durban July. Being part of our Purple Team means being part of something bigger.

At Hollywoodbets, every day is a chance to learn, grow, and make an impact. We move fast, think big, and work together to turn bold ideas into reality. With passion, creativity, and a shared purpose, we bring our Purple Spirit to everything we do.

The opportunities here are endless. If you’re driven, curious, agile and ready to level up, there’s no limit to how far you can go with the Purple Team!