Marketing Manager

Roles and Responsibilities

• Development of the annual strategic marketing plan and budgets for region
• Quarterly review and adjustments of the marketing plan by country
• Oversee advertising campaigns and initiatives
• Development of the creative ideas for each campaign as per the marketing plan - layout and idea generation
• Development of marketing bulletins as well as CRM mailers - layout and copy
• Ensuring all in-country ATL print items are done, flighted and maintained for the period of the campaign
• Checking and approval of all paid media boosts on online platforms
• Approval of below the line events as well as budget breakdown
• Ensuring all platforms of communication are executed according to the marketing plan for the quarter
• Monitoring of all TTL interaction and engagement and directing leads obtained
• Monitoring and updating of dealer websites with latest campaigns as well as ensuring the correct information is available on dealer location page
• Inventory checks of sales collateral for main and sub-dealer network
• Ordering and design of all POS material including display POS - handover give-aways - Model Spec sheets
• Preparation and submission of OEM month end report
• Preparation of internal results and performance presentations and reports
• Dealership material preparation/ordering and monitoring i.e. posters, brand walls etc
• Development and execution of launch plans as well as large motorshow events in country
• Management of PR relationships and exposure output from events
• Management of non-campaign content across all social sites for all countries
• Development of all social media copy/caption for monthly posting plans
• Monthly monitoring of competitor actions report
• Month end budget and expense reports
• Compiling of report requirements from the OEM
• Ensuring CI adherence in creative development, brand look and feel
• Ensuring marketing spend and budget adherence with finance team

Qualifications and Experience

• Marketing degree
• Minimum 5 years at managerial level
• East African Market experience an advantage