Zestlife Business Development Coordinator MMH260615-1

Role Purpose

The Business Development Coordinator is responsible for supporting and optimising call centre sales performance by coordinating campaigns, monitoring lead generation and conversion, and providing data-driven insights. The role ensures effective collaboration between operational, technical, and management teams to enhance campaign execution, improve efficiency, and drive sustainable business growth.

Requirements

Matric (Grade 12) or equivalent Previous experience in business development, sales, or call centre environments Experience working with CRM systems Proficiency in Microsoft Office (Excel, Outlook, Teams) Strong communication and organisational skills Ability to analyse data and identify trends Ability to work both independently and within a team Advantageous: Exposure to reporting tools such as Power BI

Duties and Responsibilities

Campaign Communication & Implementation

Effectively communicate and roll out new campaigns, initiatives, and strategies within the health call centre to ensure alignment and successful execution.

Campaign Performance Monitoring

Continuously monitor call centre campaigns to ensure optimal lead volumes, efficient lead utilisation, and strong conversion rates. Identify trends and recommend improvements where necessary.

Stakeholder Feedback & Performance Management

Provide regular, actionable feedback to both lead providers and call centre agents on performance, highlighting areas of success and opportunities for improvement.

Development & Systems Support

Assist in managing development requirements for the call centre, including:

• Logging tickets with DevOps
• Following up with development teams
• Coordinating between technical teams and call centre operations

Reporting & Insights

Compile, analyse, and interpret call centre performance reports. Present clear insights and recommendations to the Head of New Business on lead performance, campaign effectiveness, and operational efficiency.

Ad Hoc QA Support

Provide Quality Assurance (QA) teams with non-sales call data on an ad hoc basis to support monitoring and compliance initiatives.

Operational Liaison

Act as the key liaison between call centre agents and management, ensuring clear communication, alignment, and timely resolution of queries or operational challenges.

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