Senior Affiliate Marketing Specialist

Job Description

• Reporting
• Strategic Thinking
• Communication

Responsibilities

• Manage a designated portfolio of affiliates, ensuring they have access to the latest marketing materials, promotional offers, and program updates.
• Proactively identify and reach out to dormant affiliates, implementing strategies to re-engage them and re-activate their participation in the program.
• Maintain a weekly call cycle for your allocated affiliate base and report weekly on the call cycle
• Provide affiliates with insights from campaigns, creatives used and reports from the affiliate program.
• Present bi-weekly to the affiliate team updates, improvements and challenges faced within your portfolio.
• Conduct thorough site audits for all new affiliate applications, verifying traffic sources, target audience relevance, and adherence to Hollywoodbets' affiliate marketing guidelines.
• Research and identify new affiliate partnership opportunities that align with Hollywoodbets' target audience and marketing goals (working under the guidance of senior specialists).
• Onboard new partners monthly to the affiliate program.
• Monitor affiliate performance metrics (registrations, FTDs, clicks, conversions) and generate reports to identify trends and areas for improvement.
• Stay up-to-date on industry trends and best practices in affiliate marketing, recommending new strategies and tactics to enhance program performance.
• Provide excellent customer service and support to our affiliate partners, addressing their inquiries promptly and professionally.
• Assist with the creation of marketing materials (banners, landing pages) specifically tailored for affiliate partners (may involve collaboration with the design team).
• Maintain accurate and up-to-date records of all affiliate activity and performance data.

Other

• Ability to work in a deadline driven environment.
• Strong Project Management and problem-solving skills.
• Excellent verbal and written communication skills.
• Self-starter and work well within a team environment.
• Strong negotiation skills.
• Ability to effectively manage and build client and team relationships.
• Able to succeed in and enjoy a fast-paced, quick-witted environment.
• Knowledge of digital marketing across social, display, and programmatic platforms.
• Knowledge of Affiliate marketing
• Strong analytical and strategic thinking skills.
• Ability to make data-driven decisions.
• Excellent interpersonal and collaboration skills.

Qualifications

• Diploma preferably in Marketing, Communication or a related field (Preferred)
• 2 -3 years’ experience in the digital marketing industry

Hollywoodbets is a sports and entertainment betting operator that was born and bred in Durban, South Africa. Whether you’re in one of our upmarket retail branches or online, our customers can conveniently place bets in style anytime, anywhere.

We’re proud to partner with local and international legends, from the Hollywoodbets Sharks and Brentford FC to iconic events like the Hollywoodbets Durban July. Being part of our Purple Team means being part of something bigger.

At Hollywoodbets, every day is a chance to learn, grow, and make an impact. We move fast, think big, and work together to turn bold ideas into reality. With passion, creativity, and a shared purpose, we bring our Purple Spirit to everything we do.

The opportunities here are endless. If you’re driven, curious, agile and ready to level up, there’s no limit to how far you can go with the Purple Team!