Lead: Public Relations

Purpose Statement

To lead the planning, coordination, and execution of Capitec’s PR initiatives. Ensure alignment with brand objectives, contribute subject matter expertise, and manage day-to-day delivery in collaboration with internal teams and external partners.

Experience

• 3–5 years in a PR, communications or event coordination role.
• Experience working with external agencies and managing vendor relationships.
• Proven track record of executing PR campaigns and coordinating events.
• Exposure to media pitching, press release writing and stakeholder engagement.
• Experience in budget tracking and reporting is beneficial.
• Writing for press releases, pitches and internal communications
• Communication for stakeholder engagement.
• Building and maintaining relationships with journalists and media outlets.

Qualifications (Minimum)

• A relevant tertiary qualification in Public Relations

Qualifications (Ideal Or Preferred)

Knowledge

• Understanding of public relations principles, media engagement, and event planning processes.
• Knowledge of key media outlets, journalists, and trends.
• Knowledge of how PR and events contribute to brand positioning and reputation.
• Understanding of how PR integrates with broader marketing efforts (e.g., digital, ATL).
• Awareness of how to track media placements and measure PR effectiveness
• Project management principles and practices
• How to develop engaging story angles and event concepts that align with brand strategy.

Skills

• Attention to Detail
• Communications Skills
• Planning, organising and coordination skills

Conditions of Employment

• Clear criminal and credit record