Performance Copywriter

Purpose

A versatile, exceptional writer who becomes the go-to for all copy across the business. The immediate priority is ad copy for our growing restaurant-client advertising service, where company acts as the marketing agency for restaurant partners. This person also owns the copy deliverables sold through Media Sales to brand partners, our monthly newsletters, and tactical copy needs across the whole business.

Key Responsibilities

• Write high-converting ad copy for restaurant-client campaigns running on Meta ads (the single biggest bottleneck today)
• Write copy for company’s own advertising and tactical campaigns
• Own copy deliverables sold through Media Sales to brand partners – for example, advertorials on the company blog and native banner copy in our newsletters
• Own our monthly newsletters to both restaurant clients and diners
• Produce app and web copy, as well as sales deck and presentation copy as needed
• Support blog and report copy where required, and assist with editorial feedback to the PR agency
• Work closely with our designers and the Digital Campaign Manager so copy and creative ship together, on time

Background

• A performance/conversion copywriter from a digital or social-first agency, ideally one with restaurant, hospitality, food and beverage, or consumer-lifestyle clients
• Alternatively, an in-house copywriter from a marketplace, booking platform, or hospitality group
• Proven Meta ads copy experience with an eye on performance data, not just craft
• A fast, flexible writer comfortable switching between B2C diner-facing copy and B2B restaurant-facing copy in the same day

negotiable

If you meet the required, please send your cv to ***email_hidden***

Should you not hear from us in 2 weeks, consider your application unsuccessful