Brand Manager - Relay Jeans

We are looking for a dynamic, commercially minded and culture-connected Brand Manager to drive the growth, positioning and storytelling of Relay Jeans.

Relay Jeans is a standalone denim lifestyle brand with its own identity, attitude and customer following, while also being housed within Markham stores as part of a broader menswear retail environment. This role will be responsible for strengthening the brand’s presence across both spaces, building deeper customer connection, and delivering compelling brand experiences rooted in denim culture.

This role requires someone who can translate denim culture into strong brand stories, build relevant campaigns, and drive both brand desirability and commercial growth. The successful candidate must be highly creative, trend-aware and passionate about denim culture and brand storytelling.