App Marketing Specialist

Computer Skill

Analytical Skill

Responsibilities

App Marketing Specialist Duties

• Plan and execute targeted app advertising campaigns across various channels, including app stores, display networks, and mobile ad networks.
• Collaborate with cross-functional teams, including product, design, and development, to ensure app marketing initiatives align with overall business objectives.
• Ensure targets are achieved and manage, analyze and optimize campaigns to achieve and exceed KPI’s
• Optimize app store listings, including app titles, descriptions, keywords, and visual assets, to improve discoverability and conversion rates.
• Ensure the growth of the various company apps and the portfolio as a whole.
• Provide ad-hoc, weekly and monthly reports to all internal parties based on performance per product and per campaign.
• Ensure continuous communication and meetings exist between all internal stakeholders to ensure target requirements are met.
• Research competitors and provide suggestions for improvement
• Optimise advertising campaigns based off performance
• Update necessary campaign budgets upon review
• Keep up to date with the newest trends and different media platforms
• Report to management and key stakeholders on the performance of campaigns
• Source and implement campaign artwork for the various external digital placements
• Implementation of campaign and partner tracking using our MMP
• Work together with the compliance team to get digital campaign agreements in place
• Join in campaign performance meetings to build direct relationships with external service providers
• Ensure contracts are renewed accordingly
• Ensure payment for campaigns are submitted timeously are actioned and admin tasks executed.
• Implement strategies to ensure acquisition of clients.

People

• Clear communicator.
• Proactive.
• Ready to be accountable.
• Have a keen eye for detail.
• Proven multi-tasking record.
• Stress-tolerant and great at shifting priorities as demands change.
• Analytical thinker
• Comply with company policy and values.
• A team player with exceptional organizational and technical skills.
• Excellent time management skills and the ability to cope with many projects at any given time.
• Open-minded and willing to make changes swiftly.
• High attention to detail.
• Possess the confidence to explain and sell ideas to colleagues.
• Strong personality.
• Enthusiastic and a passion for what you do.
• Natural leadership ability with proven track record.

Compliance, Risk, and Quality

• Compliance with company policies and procedures.
• Ensure insertion orders are reviewed and signed off on
• Ensure contractual T’s & C’s are reviewed and approved
• Ensure budgets are implemented across campaigns accordingly
• Ensure artwork for time sensitive competitions or promotions are posted and removed on time
• Ensure reporting is accurate and legible
• Ensure logical saving of all contract, artwork roll outs, campaigns, approvals etc.

Growth and New Markets/Products

• Maintains technical knowledge as well as builds new relationships by attending workshops and seminars
• Keep abreast with competitor activity, market innovation, market trends, and customer trends.
• Ensure measures are put in place and steps are taken to achieve the short term, medium term, and long-term goals.
• Product innovation, new service offerings to customers.
• Source new customers.

Qualifications

Matric

Degree/Diploma in Marketing or Relevant Field

Digital Marketing

Account management

Media buying (online)

Google Analytics (Advantageous)

Programmatic advertising

App Marketing / AOS / MMP