Digital Display Campaign Specialist

Reporting

Project management

Digital Reporting

Responsibilities

Digital Display Campaign Specialist Duties

• Monitor and track digital display campaign performance across platforms, including Google Display Network, programmatic DSPs, and social media.
• Ensure the accurate and consistent collection of performance metrics, such as impressions, clicks, CTR, CPR, & CPA.
• Identify trends and patterns in campaign data to assess effectiveness and areas for improvement.
• Generate detailed campaign performance reports, both ad hoc and on a scheduled basis (daily, weekly, monthly), summarizing key findings.
• Create data visualizations, dashboards, and presentation materials that clearly communicate campaign performance to internal stakeholders, including marketing and executive teams.
• Track key performance indicators (KPIs) for each campaign and provide insights on optimization strategies.
• Provide data-driven recommendations for campaign optimizations, including targeting, bidding, and creative adjustments.
• Identify opportunities for improving campaign performance based on historical data, competitor analysis, and industry trends.
• Collaborate with campaign managers to adjust strategies in real-time to improve ROI.

Collaboration & Communication

• Work closely with digital marketing teams, including media buyers and strategists, to ensure alignment on campaign objectives and performance goals.
• Communicate reporting insights and actionable takeaways to key stakeholders across departments.
• Ensure seamless communication between internal teams and external partners to resolve reporting discrepancies or data collection issues.
• Manage reporting tools and platforms, such as BI and DSP dashboards.
• Troubleshoot data tracking issues, ensuring accurate implementation of tracking pixels, UTM parameters, and campaign tagging.
• Continuously evaluate and recommend tools or software for enhancing reporting accuracy and efficiency.
• Strong proficiency in reporting and analytics platforms (Google Analytics, Data Studio, Excel).
• Excellent understanding of digital display campaign metrics, tracking methodologies, and data attribution.
• Exceptional analytical and problem-solving skills, with an ability to interpret complex data.
• Strong attention to detail and accuracy in reporting.
• Ability to communicate complex data insights clearly and effectively.
• Experience with data visualization tools (Tableau, Power BI).
• This role is ideal for a detail-oriented, data-driven professional who is passionate about turning data into actionable insights and helping teams optimize their digital display campaigns for success.

People

• Clear communicator.
• Proactive.
• Ready to be accountable.
• Have a keen eye for detail.
• Proven multi-tasking record.
• Analytical thinker
• Comply with company policy and values.
• A team player with exceptional organizational and technical skills.
• Excellent time management skills and the ability to cope with many projects at any given time.
• Open-minded and willing to make changes swiftly.
• Possess the confidence to explain and sell ideas to colleagues.
• Enthusiastic and passionate for what you do.

Qualifications

• Degree in marketing, analytics, or a related field.
• Min 2 - 3 Years Experience in Reporting/Digital Marketing

Hollywoodbets is a sports and entertainment betting operator that was born and bred in Durban, South Africa. Whether you’re in one of our upmarket retail branches or online, our customers can conveniently place bets in style anytime, anywhere.

We’re proud to partner with local and international legends, from the Hollywoodbets Sharks and Brentford FC to iconic events like the Hollywoodbets Durban July. Being part of our Purple Team means being part of something bigger.

At Hollywoodbets, every day is a chance to learn, grow, and make an impact. We move fast, think big, and work together to turn bold ideas into reality. With passion, creativity, and a shared purpose, we bring our Purple Spirit to everything we do.

The opportunities here are endless. If you’re driven, curious, agile and ready to level up, there’s no limit to how far you can go with the Purple Team!