Digital Editor

The Digital Editor is responsible for leading the development, execution and optimisation of digital content across all platforms in alignment with client objectives and digital strategies. This role combines editorial leadership, content management, innovation and client partnership to ensure the delivery of engaging, high-performing content that grows audiences, strengthens communities and drives business results.

The Digital Editor oversees content planning, publishing, community management and reporting while providing strategic direction to Digital Content Creators, Digital Designers and the Social Media Manager, collaborating with editorial and account management teams to deliver best-in-class digital experiences.

Key responsibilities

Editorial Leadership

• Oversee the planning and creation of content across websites, social media platforms, newsletters and other digital channels.
• Drive the development of monthly content calendars, ensuring alignment with campaign objectives, editorial themes and key cultural moments.
• Ensure content is relevant, engaging and optimised for each platform and audience.
• Maintain oversight of content quality, consistency, accuracy and brand alignment across all digital outputs.
• Provide editorial direction and feedback to Digital Content Creators and broader content teams.
• Transform client objectives into compelling content opportunities that drive audience engagement and community growth.

Team Leadership & Content Management

• Lead and mentor Digital Content Creators, Social Media Manager and Digital Designer fostering creativity, collaboration and continuous development.
• Manage content workflows, ensuring projects are delivered on time and to the highest standard.
• Manage the review process ensuring internal and external teams approve content before publication.
• Drive the quality of briefs, content reviews, feedback processes and collaborative ways of working.
• Maintain regular communication with creative, production and client service teams regarding content priorities and delivery timelines.
• Continuously educate and support internal teams on evolving platform best practices and content trends.

Community Growth & Audience Engagement

• Oversee community management across all digital platforms, ensuring timely, appropriate and brand-aligned audience engagement.
• Collaborate with the Social Media Manager to review and develop recommendations that strengthen audience loyalty, participation and community growth.
• Identify opportunities to encourage meaningful conversation, user-generated content and brand advocacy.
• Ensure the brand remains culturally relevant by identifying and responding to emerging conversations and audience interests.

Innovation & Digital Excellence

• Research and monitor industry trends, competitor activity and emerging digital technologies.
• Identify opportunities to incorporate new content formats, platform features and innovative storytelling approaches.
• Understand influencer ecosystems and identify opportunities for influencer-led content and partnerships.
• Champion innovative solutions that leverage technology to solve client and business challenges.
• Proactively identify opportunities to expand content offerings and deliver additional value to clients.

Reporting, Insights & Client Partnership

• Lead monthly and quarterly reporting across websites, social media channels and other digital platforms.
• Analyse performance data and audience insights to inform future recommendations.
• Present findings, recommendations and opportunities to internal stakeholders and clients.
• Use data and insights to guide content optimisation and drive continuous improvement.
• Act as a key client contact on digital content matters, building trusted relationships and ensuring content objectives are met.
• Collaborate closely with account service teams and clients to align content plans with broader business goals.

Qualifications & Experience

• Degree or diploma in journalism, communications, digital media, marketing, languages, arts or a related field.
• Minimum of 5 years' experience in digital content, editorial, publishing or social media management.
• Proven experience managing content across multiple platforms.
• Experience managing or mentoring content creators, editors or creative teams.
• Experience presenting reports, insights and strategic recommendations to clients and stakeholders.

Skills & Competencies

• Fluent in English with exceptional writing, editing and communication skills.
• Strong editorial judgment and understanding of digital storytelling.
• Comprehensive knowledge of social media platforms, website publishing and content management systems.
• Strong understanding of digital analytics and performance reporting.
• Deep understanding of audience behaviour, digital trends and platform best practices.
• Strong leadership, coaching and team management skills.
• Excellent stakeholder and client relationship management abilities.
• Highly organised with project management and prioritisation skills.
• Strong problem-solving and decision-making capabilities.
• Commercial awareness and understanding of how content supports business objectives.
• Ability to work efficiently under pressure and manage multiple projects simultaneously.
• High attention to detail and commitment to quality.

Location

Cape Town

Brand

Dentsu Creative

Time Type

Full time

Contract Type

Permanent