Digital Marketing Manager

Responsibilities

Being a part of the Hollywoodbets Purple Team is an opportunity to become a part of one of South Africa’s biggest success stories. From humble beginnings in Durban, Hollywoodbets has grown into a powerhouse brand operating across Africa and the United Kingdom. And that’s just the beginning. Our talented Team is on a mission to increase our global footprint, ready to take on any challenge because at Hollywoodbets, not even the sky is the limit. Join our Team and let’s reach for the stars.

We have an amazing opportunity for an Digital Marketing Manager to join our team in Durban. Do you think you have what it takes to be our newest Purple Star?

This role is responsible for planning, developing, implementing and managing the overall digital marketing strategy for multiple brands and will be required to amass and sustain website traffic, develop and plan and execute digital marketing campaigns, monitor and interpret analytics data and optimise the functionality of our digital infrastructure and campaigns. In addition, the role is also responsible for leading, guiding, training and mentoring Team Members within our Marketing ecosystem.

With Hollywoodbets You Will

Innovate and create as part of a like-minded, authentic Team eager to achieve goals.

Embrace challenges and the thrill of working in a vibrant and fast-paced industry.

Grow with our development plans and culture that allows you to further your career.

You Bring

• Manual Driver’s licence or Automatic Driver’s licence with own vehicle.
• Experience in Marketing, Brand Management, Communication & Sales.
• 2 – 3 years of Management experience.

Bonus To Have

• Diploma/Degree in a Marketing or a related field.

What You’ll Do For The Brand

Strategic Planning & Implementation

• Coordinate, execute, track, optimise and troubleshoot digital marketing campaigns across all digital and social channels to drive business growth, while maintaining a focus on customer retention.
• Collaborate with the business to provide and interpret insights and strategies to develop and implement innovative digital brand & product marketing strategies and campaigns to retain existing customers, attract and convert new customers and improve customer engagement and enhance revenue.
• Attracting top talent and retain existing team member’s (focus on senior developers)
• Provide guidance, functional expertise and best practice recommendations to the Team regarding the execution of campaigns.
• Provide guidance around the design and improvement of the UI, UX and content elements of our websites.
• Assist with developing content for all digital & online platforms including websites and mobile apps, site maps, wireframes, navigation models etc.
• Manage interactive projects from inception through to completion.
• Keep up to date with the latest digital trends and continued advancements in digital technologies and marketing best practices.
• Constantly strive to discover and adopt emerging technologies, digital innovations, new platforms and systems to optimise organisational productivity and effectiveness and provide thought leadership and perspective for adoption where appropriate.
• Monitor competition, determine realistic benchmarks & KPIs, and develop strategies to gain a competitive edge.
• Plan and manage budgets across all digital channels and platforms

Technical Skills And Experience

• SEO –advanced knowledge of SEO and the ability to create and effectively manage organic search campaigns.
• Conversion Rate Optimization (CRO) – Use CRO to optimise our marketing funnels, improve campaign performance.
• Mobile Marketing – Design and implement mobile marketing as part of a multi-channel digital marketing strategy aimed at reaching our target audiences on their mobile devices, via websites, email, SMS/MMS, social media, and apps.
• Email Marketing – Knowledge of email marketing campaigns and newsletters to engage target audiences and retarget/remarket where relevant.
• Social Media Marketing – Knowledge of growing high-quality followers in the I-Gaming and B2B SaaS industry as identified in our strategies and improve engagement across the main social channels, including industry specific platforms.
• PPC – Knowledge and experience of driving profitable PPC campaigns that meet specific objectives and deliver ROI across multiple ad and affiliate networks making use of tools such as the full Google 360 suite including GA 360, Google Display & Video 360, Microsoft Ads, paid social advertising etc.
• Affiliate Marketing – Basic knowledge of affiliate marketing and programs through all phases; including planning, launch, maintaining, trafficking, marketing, reporting, optimising and analysis. Identify, evaluate and recruit new affiliates to increase distribution and collaborate with the larger marketing team and other team members to develop and implement marketing strategies that support affiliate programmes.
• Digital PR – Develop and increase our online presence through high-quality backlink generation, press releases, guest posting, and other initiatives.
• Website CMS – Direct and support Teams that are required to administer and publish content on group websites.
• Data Analysis – Use data analytics tools to measure, analyse, and report on campaign performance and provide accurate insights to allow the Marketing Team and leadership to make data-driven decisions.

People

• Build, lead, mentor and coach a diverse, high-performing Digital Marketing Team across regional offices.
• Set direction and KPI’s as well as conducting performance reviews and conducting the day-to-day people management functions of the Team.
• Build long-term relationships with Team Members, clients, regulatory bodies, media and other stakeholders.
• Excellent project management, organisational and time management skills.
• Work closely with other marketing and business managers to optimise workflows, review pipelines and resolve challenges.
• Provide ongoing training to ensure your Team consistently performs above standard.
• Excellent leadership, communication, and decision-making skills.

Business Development

• Use strong analytical abilities to evaluate end-to-end customer and client experiences across multiple channels as well as customer touch points.
• Ensure a thorough understanding of our competitors, customers and products and be obsessive about how we communicate with our stakeholders.
• Work with Development Team to introduce gamification for the business.
• Conduct a situation analysis of our current marketing activities and make recommendations for improved outcomes and efficiencies.
• Consistently identify revenue opportunities within our established customer base and manage consistent growth by effectively targeting new audiences and retaining existing audiences.
• Identify competitors and evaluate their strategies and positioning and devise counter-strategies

Analytics & Reporting

• Understand key marketing performance metrics, automation and make use of analytics tools to provide in-depth market research & definition, forecasts, competitive analyses, campaign results, and customer trends & insights in order to translate results into actionable insights for Marketing Team and the business.
• Measuring and reporting on how all digital marketing campaigns performed and assessing these against goals (ROI and KPIs), providing recommendations and adapting plans to improve performance.
• Weekly, monthly, quarterly and annual reporting
• Ongoing review of analytics to provide insights and optimise strategies and plans

Other

• Other ad hoc duties that might be required

What You’ll Bring To The Team

• Ability to work under pressure and in a fast-paced growing environment.
• Manage data security and accessibility
• Excellent communication skills
• Demonstrate good planning and organisational skills
• Ability to build good relations
• Will be required to travel from time to time
• Strong business acumen

So, are you ready to level up, learn, and perform at your best? Apply now!

Please be advised that should you not be contacted within 30 days, kindly consider your application to be unsuccessful.

Hollywoodbets is a sports and entertainment betting operator that was born and bred in Durban, South Africa. Whether you’re in one of our upmarket retail branches or online, our customers can conveniently place bets in style anytime, anywhere.

We’re proud to partner with local and international legends, from the Hollywoodbets Sharks and Brentford FC to iconic events like the Hollywoodbets Durban July. Being part of our Purple Team means being part of something bigger.

At Hollywoodbets, every day is a chance to learn, grow, and make an impact. We move fast, think big, and work together to turn bold ideas into reality. With passion, creativity, and a shared purpose, we bring our Purple Spirit to everything we do.

The opportunities here are endless. If you’re driven, curious, agile and ready to level up, there’s no limit to how far you can go with the Purple Team!